Information derived from clients and colleagues?
Posted: Tue Jan 21, 2025 3:58 am
The interesting thing is that many of them offer the option to subscribe for free to receive comments, newsletters, offers and notices about the latest publications, becoming important channels of diffusion to follow closely, but taking care of the quality of the content that is extracted.
3. Google Alerts
In a very simple way we can receive alerts by email, we just have to enter the search engine service , write the topic or term of interest, add the email to receive the alerts and specify some options such as the frequency of sending, the language and the origin of the content. Once the alert is created, this data will arrive to the Gmail email; at the moment, once a day or once a week, depending on the frequency we have chosen.
This will be a way of informing us about what is being said about our brand, about tunisia consumer email list the competition, about content related to the area in which we work, about any trends and about all the topics we wish to find out about. Thus, for example, we will see if there are alternatives that we have not taken advantage of and how we could integrate them into the defined strategy.
Obviously, the digital world is not the only one where content opportunities can be detected; it is also possible to take advantage of communication with other people. And at this point, our work environment is a relevant factor.
According to the Content Marketing Institute , clients and colleagues are good sources of ideas. In the case of the former, it is very useful to pay attention to their questions and work to deliver the best answer. But while this scenario can mostly take place online, it is also positive to take advantage of face-to-face meetings.
As for colleagues, it is very helpful to pay attention to work meetings, to understand the topic(s) that prevail in those instances and what important stories were present during the work day.
5. Personal experience
3. Google Alerts
In a very simple way we can receive alerts by email, we just have to enter the search engine service , write the topic or term of interest, add the email to receive the alerts and specify some options such as the frequency of sending, the language and the origin of the content. Once the alert is created, this data will arrive to the Gmail email; at the moment, once a day or once a week, depending on the frequency we have chosen.
This will be a way of informing us about what is being said about our brand, about tunisia consumer email list the competition, about content related to the area in which we work, about any trends and about all the topics we wish to find out about. Thus, for example, we will see if there are alternatives that we have not taken advantage of and how we could integrate them into the defined strategy.
Obviously, the digital world is not the only one where content opportunities can be detected; it is also possible to take advantage of communication with other people. And at this point, our work environment is a relevant factor.
According to the Content Marketing Institute , clients and colleagues are good sources of ideas. In the case of the former, it is very useful to pay attention to their questions and work to deliver the best answer. But while this scenario can mostly take place online, it is also positive to take advantage of face-to-face meetings.
As for colleagues, it is very helpful to pay attention to work meetings, to understand the topic(s) that prevail in those instances and what important stories were present during the work day.
5. Personal experience