5 Advantages of Marketing Automation for Sales
Posted: Tue Jan 21, 2025 4:17 am
Check out 5 benefits that this technology delivers to marketing and sales professionals and companies!
“What is the secret to selling more?”
To sell, it’s not enough to follow a recipe. You need to understand your consumer’s behavior and the journeys they take. That’s basically why the answer to this question will depend a lot on the context.
You need to analyze the empathy map of your Personas, create a lead base and segment it based on the stage of purchasing maturity and, obviously, use digital tools to automate your processes.
In the list of technologies that most help businesses sell more, marketing automation is certainly at the top, as are CRM tools, which are also extremely important!
Understand with the example below:
Imagine you are walking down the street under a sri lanka whatsapp data scorching 35ºC sun. With your mouth dry, you feel an immense desire to drink something to quench your thirst.
It could be water, but what you really want is an ice-cold Coke!
The moment of brand recall was driven by a series of actions at other stages of your journey as a consumer. After all, you don't want to drink a Coca-Cola every hour and minute.
But this does not mean that a brand cannot work on sales triggers and product recall during the different stages of its persona's purchase.
On the contrary! Being present on different occasions, adding value, will certainly help to awaken the lead's interest in purchasing in the future, whether in the short, medium or long term.
Just as it works with Coca-Cola, it can also work with your product.
In this scenario, a marketing automation tool will be essential to be present at the different stages of your prospects' purchase. In addition, you can take actions to capture more leads, such as creating conversion forms.
Basically, this technology will be essential for generating opportunities, accelerating the sales process and centralizing information about your contact base.
Regardless of your business model, service, durable or non-durable consumer good, e-commerce, a course, whatever.
You will certainly benefit (a lot) from using this tool.
#01 – Automated Lead and Opportunity Generation
Leads are people who show interest in your product, either directly or indirectly.
With the marketing automation platform, you can create landing pages to capture new leads, manage your contact base, and send emails to a specific list of contacts. In addition, you can create campaigns, innovate email layouts, create segmented lists, among several other available features.
But, the main point of this technology is Process Automation!
Once automations are set up, new leads can quickly become opportunities. Automations allow you to create communication flows (via email) to a targeted contact base.
*Important: Never forget the 80/20 Rule:
– 80% communications with relevant content that adds value and solves a problem for your lead.
– 20% communications with an emphasis on sales.
There is a feature that we only find in marketing automation tools and that is essential in automating the sales process and generating opportunities.
It's called Lead Scoring, which is a technique where you assign a score to your leads. You can create qualification criteria for your contact base based on the points of interaction your leads had with your brand.
“What is the secret to selling more?”
To sell, it’s not enough to follow a recipe. You need to understand your consumer’s behavior and the journeys they take. That’s basically why the answer to this question will depend a lot on the context.
You need to analyze the empathy map of your Personas, create a lead base and segment it based on the stage of purchasing maturity and, obviously, use digital tools to automate your processes.
In the list of technologies that most help businesses sell more, marketing automation is certainly at the top, as are CRM tools, which are also extremely important!
Understand with the example below:
Imagine you are walking down the street under a sri lanka whatsapp data scorching 35ºC sun. With your mouth dry, you feel an immense desire to drink something to quench your thirst.
It could be water, but what you really want is an ice-cold Coke!
The moment of brand recall was driven by a series of actions at other stages of your journey as a consumer. After all, you don't want to drink a Coca-Cola every hour and minute.
But this does not mean that a brand cannot work on sales triggers and product recall during the different stages of its persona's purchase.
On the contrary! Being present on different occasions, adding value, will certainly help to awaken the lead's interest in purchasing in the future, whether in the short, medium or long term.
Just as it works with Coca-Cola, it can also work with your product.
In this scenario, a marketing automation tool will be essential to be present at the different stages of your prospects' purchase. In addition, you can take actions to capture more leads, such as creating conversion forms.
Basically, this technology will be essential for generating opportunities, accelerating the sales process and centralizing information about your contact base.
Regardless of your business model, service, durable or non-durable consumer good, e-commerce, a course, whatever.
You will certainly benefit (a lot) from using this tool.
#01 – Automated Lead and Opportunity Generation
Leads are people who show interest in your product, either directly or indirectly.
With the marketing automation platform, you can create landing pages to capture new leads, manage your contact base, and send emails to a specific list of contacts. In addition, you can create campaigns, innovate email layouts, create segmented lists, among several other available features.
But, the main point of this technology is Process Automation!
Once automations are set up, new leads can quickly become opportunities. Automations allow you to create communication flows (via email) to a targeted contact base.
*Important: Never forget the 80/20 Rule:
– 80% communications with relevant content that adds value and solves a problem for your lead.
– 20% communications with an emphasis on sales.
There is a feature that we only find in marketing automation tools and that is essential in automating the sales process and generating opportunities.
It's called Lead Scoring, which is a technique where you assign a score to your leads. You can create qualification criteria for your contact base based on the points of interaction your leads had with your brand.