Content Marketing Beyond Your Website
Posted: Tue Jan 21, 2025 4:47 am
If we have, for example, a B2B business, it is important for us to work with a client for a long time, we sell to him more than once and earn money on this, then we need an indicator such as LTV - this is the average profit from paying clients over the entire lifespan, that is, for the entire time that he works with us.
In general, these can be different indicators. Again, for each position in the company, this is also a different set of indicators. For the owner, these indicators should be very few, that is, it makes no sense for the owner of the company to look even at the number of applications. It is possible, of course, but in general, what this information indicates is not very clear. You can look at the conversion, so to speak.
For owners, for the head of the organization, there is such a dashboard, a summary report
The main indicators that interest you are displayed here. This dashboard is customizable. It is configured without programming, essentially by dragging and dropping these indicators, adding. In this case, visits, requests, sales, revenue are shown. But these can be sales, conversion to sales, average check and profit. You can display top advertising channels here. That is, see what works best for us.
If your business is built on, if you sell each service or product from a separate landing page cayman islands whatsapp number database or you have a separate landing page for each region, then you can also display these landing pages separately here and see how well they work.
The funnel is shown here in this form, you can hover over the channels and see additional information on each stage.
There is also an SMS report for the owner. You can set up certain indicators that will come daily or weekly. We can send these same indicators to Telegram, for example, for convenience.
For marketers, naturally, the indicators will be different. That is, a marketer will probably be interested in seeing, for example, what happens to clients on the site. That is, CTR, maybe to see how clickable our ads are. This is an important indicator for placement in Yandex.Direct. Look at the indicators directly related to marketing: ROME is an investment in marketing, the share of advertising costs, the cost of a click - CPC, the cost of a lead - CPL, the cost of a sale - all these indicators are calculated. Their forms are very simple. The same LTV or the average cost of attracting a client who paid for our service.
In general, these can be different indicators. Again, for each position in the company, this is also a different set of indicators. For the owner, these indicators should be very few, that is, it makes no sense for the owner of the company to look even at the number of applications. It is possible, of course, but in general, what this information indicates is not very clear. You can look at the conversion, so to speak.
For owners, for the head of the organization, there is such a dashboard, a summary report
The main indicators that interest you are displayed here. This dashboard is customizable. It is configured without programming, essentially by dragging and dropping these indicators, adding. In this case, visits, requests, sales, revenue are shown. But these can be sales, conversion to sales, average check and profit. You can display top advertising channels here. That is, see what works best for us.
If your business is built on, if you sell each service or product from a separate landing page cayman islands whatsapp number database or you have a separate landing page for each region, then you can also display these landing pages separately here and see how well they work.
The funnel is shown here in this form, you can hover over the channels and see additional information on each stage.
There is also an SMS report for the owner. You can set up certain indicators that will come daily or weekly. We can send these same indicators to Telegram, for example, for convenience.
For marketers, naturally, the indicators will be different. That is, a marketer will probably be interested in seeing, for example, what happens to clients on the site. That is, CTR, maybe to see how clickable our ads are. This is an important indicator for placement in Yandex.Direct. Look at the indicators directly related to marketing: ROME is an investment in marketing, the share of advertising costs, the cost of a click - CPC, the cost of a lead - CPL, the cost of a sale - all these indicators are calculated. Their forms are very simple. The same LTV or the average cost of attracting a client who paid for our service.