In addition to displaying a link on the profile, users have new tools to boost their results on the social network. Check it out!
Now, in addition to displaying a LinkedIn “profile link”, users can also use new analysis, editing and promotion tools. Check it out!
The new features were made available in late April and include:
display link in profile;
group post analysis tool;
video editing tool on mobile;
new options for newsletter promotion.
These updates can be valuable for professionals who use social media in their Digital Marketing strategy.
See the details of each feature:
Link in Profile
The “profile link” feature is great news bahamas whatsapp data for all users, but brands and content creators will benefit the most from the update. The link appears at the top of the profile, just below the user’s name.
On Twitter, social media consultant Matt Navarra commented on the update and shared an example of how the tool works:
The feature also allows you to customize the text in which the link will be displayed, allowing the user to edit the text to include a CTA and increase the number of clicks they will receive, boosting the organic reach that the social network can generate for that page.
Another interesting point about this update is that shared content can include a call that directs users to the profile, increasing the profile's reach metrics.
Group Post Analysis
Groups are a very important element of LinkedIn , after all, many of them have high levels of engagement. However, until now, it was not possible for users to check how much their content sharing efforts were achieving results.
With the tool, you can view engagement data for posts in groups, giving you the possibility to obtain more information about how much your contributions to that group are benefiting your community and, consequently, how much return you are getting.
Video Cut
Many platforms offer similar features, however, the option to crop videos on mobile devices is a way to personalize and enhance the content in videos shared on the platform. This small development offers greater convenience to content creators, who no longer need to make edits in other tools.
Newsletter Promotion Tools
It’s now easier to increase the number of subscribers to your newsletter, with the new feature, users will be able to include the direct link in the “Featured” block of their profile, including a “Subscribe” button to attract more clicks.
LinkedIn also recently allowed users and company pages to share newsletters on the platform to enhance their connection with their audience.
The sum of these small adjustments can be very beneficial for companies and content creators looking to increase their efforts on the platform. If you see LinkedIn as a strong asset in your marketing strategy, it’s worth analyzing how the new tools can be useful.
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