Every year, new trends emerge on social media. Brands and influencers who don’t want to be left behind need to keep up with the latest trends and take advantage of them to generate more business opportunities.
Impact of Instagram on Marketing Strategies
Instagram already has more than a billion active users and is the social network that generates the most engagement in the world.
Therefore, it is a key piece in putting together your Marketing plan, after all, the environment is full of possibilities for entrepreneurs to scale their brand.
Due to its popularity, Instagram sets trends on the internet in relation to the way we buy, communicate and do business.
It is also a key player in the consumer's cyprus whatsapp data purchasing journey. According to a study by Opinion Box, 83% of respondents follow a company on social media and 48% have already purchased a product or service they learned about on Instagram.
For brands, this social network is essential to generate proximity with the public, attract new customers and convey a positive image of the brand.
If you’re just starting out on social media, it’s worth considering buying Instagram likes to generate more engagement for your profile. This strategy helps increase brand visibility and gain more customers.
Publications in IGTV and Reels format as a way to get closer to the public
Videos are audiovisual content that provide an immediate connection with your audience.
According to research by HighQ, 78% of Instagram users consume online videos every week and 55% daily.
They attract and sell because they more easily arouse the user's interest, are easy to consume and create an emotional bond with their follower.
Additionally, the platform automatically plays videos, which increases the number of views.
It is also an important tool for products that are difficult to understand through images alone, such as hardware stores and hotels and inns.
So, explore Instagram's video features, such as IGTV and Reels, in your social media and content marketing strategies.
3 Video Trends for Instagram
Want to make the most of this content format in your marketing strategies? Stay tuned for video trends for Instagram:
#1 Shopping Videos
Instagram is a powerful online showcase for brands. For this reason, it already has several features that allow users to make purchases, such as tagging products in posts and Stories.
Now, in addition to images, you can also show your products in video format. The best part is that your audience can buy what they see immediately.
In addition to making conversion easier, it is also a way to present more details about your products or services.
It is also worth noting that videos generate more trust and avoid doubts and returns, as the characteristics of the products are clearer.
#2 Videos with vertical format
According to the Mobile Overview Report (MOVR), we naturally hold our phones vertically 94% of the time.
In an increasingly mobile world, creating videos in a vertical format is better for mobile users and helps retain your audience's attention.
In fact, Instagram Live, Stories and IGTV are already formatted for vertical use.
#3 Authentic videos with real stories
Instagram has become a place to share real stories. Perfect videos and photos no longer capture the attention of the public.
This trend has already reached brands, which are using this approach to create posts with real storytelling, share behind-the-scenes content and publish user-generated videos.
This strategy generates authenticity for the brand and also encourages identification and rapprochement with followers.
Conclusion
A good video marketing strategy on Instagram is capable of generating proximity with your audience, promoting your products and services, and boosting your sales.
To achieve even better results with your campaigns, be sure to apply the main video trends for Instagram.
Creating vertical visual content that conveys real stories, for example, will help you achieve greater reach and more interaction with users.