Easy to implement in most analytics systems.
Flaws:
This model does not take into account the contribution of all previous stages of the customer journey, which can lead to undervaluing other important channels.
2. First Click Attribution Model
Unlike the Last Click model, all credit for the conversion goes to the first ivory coast phone number list channel the user interacted with. For example, if a customer first encountered a brand through social media advertising and then made a purchase through search, all attribution would go to social media.
Advantages:
Allows you to assess the importance of the first contact with the brand.
Can be useful if your goal is to attract new users.
Flaws:
Does not take into account the impact of other stages of interaction with the client.
3. Linear attribution model
The linear model distributes attribution evenly across all touchpoints a customer interacts with. This means that if a customer went through multiple steps, each of which was important to their decision, each channel will receive an equal share of the credit.
Advantages: