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Strategies for Merging Email and Social Media Marketing

Posted: Sun Dec 22, 2024 4:26 am
by pappu639
There are several methods to integrate these channels and make the most of your marketing efforts. Depending on your marketing goals, you can try one or more of the following strategies:

1. Share social profile buttons through your newsletters or emails.
Include clickable social media buttons or links in your emails so your readers can find you on social platforms. Sure, you can share snapshots of your social profile from time to time. However, including social media buttons in email footers is great for visibility and doesn't detract from the content of the email.

Take Talenthouse for example; notice how the social media buttons are strategically placed so that viewers can easily spot them.


2. Invite people to subscribe to newsletters through social profiles.
Invite your social media subscribers to opt into your emails or newsletters. Social media audiences may be easy to find, but they are difficult to retain. Unlike email contacts that can korea telegram be owned, social media followers can be lost through a simple algorithm glitch or deletion.

Decider uses a simple CTA link via its Twitter account to invite its followers to subscribe to its 'All Things Netflix' newsletter.


3. Create a VIP social community for email subscribers.
Brands create private communities on social media to boost online engagement. You can start a private Facebook group or community and only provide access to your email contacts. This exclusive space can be used to share VIP discounts, special content, and get direct feedback from the audience.

4. Start giveaways or offer incentives on social media for email signups.
Offering rewards or freebies in exchange for email subscriptions is a stellar persuasion tactic. You can encourage your social media followers to subscribe to your email content by starting referral contests or giveaways.

Publishing legend Mills & Boon offers various prizes or discounts to its Twitter audience who subscribe to its newsletter.


5. Share social media UGC in your emails
Make your social media viewers feel appreciated by tagging your content and sharing it via email. You can show your appreciation while also motivating other users to share your content as well. Create custom hashtags and include them in your social media bio to make UGC easy to share and find.

Fabletics shares its audience's Instagram images and account handles along with their comments to build credibility.

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6. Use social media ads to get potential leads via email.
A fantastic way to gain leads or retarget email contacts is by placing strategic ads on social media. You can promote your newsletter through Twitter Cards or Instagram and Facebook Ads.

In fact, Facebook allows you to create a lookalike audience that mirrors your email contacts. This allows Facebook to target ads to those potential customers who share demographics or interests as your email audience.

7. Showcase your email content on social media.
Sharing sneak peeks of future email content on social media builds anticipation. If you can capture your audience’s attention on social media through sneak peeks, you can easily persuade them to join your email list.