give participants the opportunity to talk about what is currently happening in the Circle
Posted: Tue Jan 21, 2025 6:13 am
Of course, it's only in the post that everything is fast and in 7 points. In fact, in order to go through all the issues that concern people, it takes 2-3 days. It took us a little longer, since we met in the evenings. Sometimes we got carried away and the discussions dragged on until the night.
Of course, there are a number of issues that deserve separate consideration – how to get decisions that everyone is ready to follow, how to increase productivity and what to do with disputes. Here, for now, I can recommend reading the book by Yulia Chemerinskaya “The Round Method. How to Maintain Drive in Hard Times”, it can answer such questions very well. The main thing is to remember that we have gathered to agree, not to argue.
It turns out that many email marketers use this statistic “blindly” – they make it a matter of principle not to make the subject line longer than 40 characters. It is obvious that Open Rate depends not only on the subject line length. In my opinion, the length is not even in the TOP-3 factors influencing open rate.
My observation
Over the last few A/B tests I've conducted on newsletters for Tactica clients, I've noticed the following:
Emails with more specific subject lines have better open rates, even if they are longer. If the subject line is shortened to the point of being less specific, the open rate will likely be lower.
Of course, a short and vague topic may be more openable. In this case, the click-through rate (CTOR) will macedonia whatsapp number database most likely be much lower.
3 tips:
First of all, always A/B test your emails
Secondly, make the topic specific: this way you will not lose in the open rate and click-through rate of your newsletters.
Thirdly, try to reflect the essence of the letter in the first 30-35 characters of the subject, since on many mobile devices only this volume is visible.
Let's imagine such a task. You need to sell 5,000 tickets. Let it be for a well-known business forum, but still, where the cost of participation is about 60 thousand rubles? How would you start solving it? We suggest building an Email funnel: first, a potential participant is given free and useful material, he is gradually prepared for purchase, and only after that we will sell the most important thing.
Of course, there are a number of issues that deserve separate consideration – how to get decisions that everyone is ready to follow, how to increase productivity and what to do with disputes. Here, for now, I can recommend reading the book by Yulia Chemerinskaya “The Round Method. How to Maintain Drive in Hard Times”, it can answer such questions very well. The main thing is to remember that we have gathered to agree, not to argue.
It turns out that many email marketers use this statistic “blindly” – they make it a matter of principle not to make the subject line longer than 40 characters. It is obvious that Open Rate depends not only on the subject line length. In my opinion, the length is not even in the TOP-3 factors influencing open rate.
My observation
Over the last few A/B tests I've conducted on newsletters for Tactica clients, I've noticed the following:
Emails with more specific subject lines have better open rates, even if they are longer. If the subject line is shortened to the point of being less specific, the open rate will likely be lower.
Of course, a short and vague topic may be more openable. In this case, the click-through rate (CTOR) will macedonia whatsapp number database most likely be much lower.
3 tips:
First of all, always A/B test your emails
Secondly, make the topic specific: this way you will not lose in the open rate and click-through rate of your newsletters.
Thirdly, try to reflect the essence of the letter in the first 30-35 characters of the subject, since on many mobile devices only this volume is visible.
Let's imagine such a task. You need to sell 5,000 tickets. Let it be for a well-known business forum, but still, where the cost of participation is about 60 thousand rubles? How would you start solving it? We suggest building an Email funnel: first, a potential participant is given free and useful material, he is gradually prepared for purchase, and only after that we will sell the most important thing.