Three secrets to success during the 2024 festival season:
Posted: Tue Jan 21, 2025 6:49 am
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If you are an advertiser and want to use your ads to get more attention, welcome to try Appier's 3D marketing materials. Please contact us to get started with Appier's 3D marketing materials.
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Master shopping experience, consumption incentives, and interaction essentials to successfully stand out as a brand
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3 min read
E-commerce industry
For most office workers, the end of the year is like the finish line of a race. You can enjoy your vacation by completing the tasks you have delivered or the plans for the coming year. But for marketers responsible for planning festivals and promotions, now is a critical time. According to Statista data , the festive period usually accounts for at least a quarter of a brand's annual sales. When the shadow of economic uncertainty hangs over the global market, if marketers successfully win a good battle during the year-end festival period, they will be able to draw a perfect end to this year's sales performance and lay a good foundation for next year's success. Base.
According to market forecasts , consumption intensity belize phone number data during the 2022 festival period will be lower than in previous years. The main reason is that concerns about inflation will force many shoppers to reduce consumption during the festival holiday. One-third of consumers said they expected to reduce consumption, while Nearly one-half of consumers said that they started looking for suitable products from October to November, extending their consumption period in order to find more value-for-money product combinations. For brands, how to use existing resources and tools to maximize marketing efficiency before and after the festival will be the key to success this year.
Shopping experience: diverse and fun personalized communication
When planning marketing activities and discounts for the festive period, brands use all their tricks to maximize the use of full discounts and product combinations to increase the unit price per customer, or offer limited-time discounts to encourage customers to purchase, so that consumers can receive more during this period. Lots of promotions or offers.
If you are an advertiser and want to use your ads to get more attention, welcome to try Appier's 3D marketing materials. Please contact us to get started with Appier's 3D marketing materials.
If you are already an Appier customer, please ask your manager to start using 3D Magic and 3D Like immediately.
Master shopping experience, consumption incentives, and interaction essentials to successfully stand out as a brand
iStock-1268536749
fb icon
twitter icon
linkedin icon
3 min read
E-commerce industry
For most office workers, the end of the year is like the finish line of a race. You can enjoy your vacation by completing the tasks you have delivered or the plans for the coming year. But for marketers responsible for planning festivals and promotions, now is a critical time. According to Statista data , the festive period usually accounts for at least a quarter of a brand's annual sales. When the shadow of economic uncertainty hangs over the global market, if marketers successfully win a good battle during the year-end festival period, they will be able to draw a perfect end to this year's sales performance and lay a good foundation for next year's success. Base.
According to market forecasts , consumption intensity belize phone number data during the 2022 festival period will be lower than in previous years. The main reason is that concerns about inflation will force many shoppers to reduce consumption during the festival holiday. One-third of consumers said they expected to reduce consumption, while Nearly one-half of consumers said that they started looking for suitable products from October to November, extending their consumption period in order to find more value-for-money product combinations. For brands, how to use existing resources and tools to maximize marketing efficiency before and after the festival will be the key to success this year.
Shopping experience: diverse and fun personalized communication
When planning marketing activities and discounts for the festive period, brands use all their tricks to maximize the use of full discounts and product combinations to increase the unit price per customer, or offer limited-time discounts to encourage customers to purchase, so that consumers can receive more during this period. Lots of promotions or offers.