If you choose more than one network, it is a good idea to create an account with a social media manager. With them, you can post, schedule posts and monitor all social networks in one place. Check out some good examples of managers. Managers have free and paid plans. See some examples:
If you're going to get involved, you'll need to dedicate yourself a little bit, okay? You don't have to spend your whole life writing posts with beautiful phrases and wonderful images, especially since few people will see them. However, without wasting too much time and even if you have few followers or likes, don't abandon your online brand; keep posting regularly. The most annoying thing is to visit a fan page and notice that the last post was made 2 years ago. It gives the impression that the buy a motorcycle owner mailing list company has closed down or has been abandoned.
5. Align your expectation and fall into
Being present on social media does not mean that you will have many new customers and/or earn much more money because of it. Understand your role on social media. They will be very useful in helping your “company x customer” relationship and for you to know what they think and say about you, but no one gets rich from it.
6. Be careful what you post.
Avoid spelling mistakes and bad images, as these can do more harm than good. Also, avoid advertising promotions and talking only about yourself. Talk about your market and show that you are an expert and a reference in your field.
Therefore, on social media, your priority should be to build a relationship with people who, for some reason, have decided to follow your company.
Every year that passes, the consumer and BI markets are renewed, and generations “Y and Z” occupy more space than generations called “X and Baby Boomers” in the Brazilian retail revenue. If you have never heard of these generations and names, here is a brief explanation about each of them:
Baby Boomers: People born between 1943 and 1960.
They are the children of the Second World War. The generation has this name because it was between 1943 and 1960 that the world suffered a kind of population explosion. Sociologists defined what happened as a great “Baby Boom”.
Until recently, the market was dominated by consumers from the Baby Boomer generation, people who are now around 60 years old and are completely adapted to the consumption model that the retail market still offers today in its purest form, the purchase and sale of products in person, mainly because they have more difficulty adapting to new forms of purchasing, Baby Boomers are more skeptical and still prefer face-to-face contact between Seller and Customer when making a purchase.
Baby Boomers' favorite purchasing channels: In-person, physical purchases.
- Generation X: Born between 1960 and the end of the 70s
. Known as the Post-Baby Boom generation.
Over the years, the generation with the greatest purchasing power has become Generation X. This group also has the greatest characteristic of physical purchases. However, they have created a new non-face-to-face purchase format: buying by telephone. Tele-Sales has opened up space for many product and service companies to see this new model as having great potential to increase sales. Tele-Marketing was born.
Generation X's favorite communication and purchasing channels: In-person purchase, telephone