Trust and attitude towards an online store largely depends on interaction with the person on the other end of the line
Posted: Tue Jan 21, 2025 7:08 am
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Sometimes even a small increase in font size can increase conversion. Experiment with different fonts using Google Analytics or another A/B testing system.
What do you think about this? Write in the comments, share your experience of increasing conversion and ask questions
That's all. If you have any questions about Direct Commander, ask them in the comments to the article. We will try to help you. And don't forget to subscribe to our blog and social media pages
An online store of small kitchen appliances came to our work. The main part of sales is made up of vacuum packers and consumables for them. The sales geography is all of Russia
Objective : to achieve a turnover of 978,000 rubles in the online store in March due to paid traffic. Advertising budget — 90,000 rubles.
To do this, I ran:
Trading platforms: Yandex.Market, Torg Mail, Google Merchants, Avito Context, Begun, Pulse of Prices, Skybuy.
Contextual advertising: Yandex.Direct (Search, YAN, Retargeting) and Google Adwords (Search, KMS, Remarketing)
Result : with the help of constant optimization of advertising sources and active work with landing pages, we managed to exceed the plan and achieve a turnover of 1,180,000 rubles .
In the presentation you can see detailed figures on this case. And in the comments ask questions and share your opinion!
The ideal customer life cycle looks like this: getting to know a company, thinking about buying from them, choosing and purchasing goods and services, and finally returning for repeat purchases and telling others about the store.
When it comes to e-commerce, where should you focus more resources? On finding new customers or marketing to existing ones? Of course, most experts agree that the biggest payoff comes from investing in developing existing customers rather than constantly searching for new ones.
According to the consulting firm Bain, it is 6 times cheaper to retain an existing client than to “catch” a uruguay whatsapp number database new one. According to Marketing Metrics Solutions (a consulting company), the probability of selling to an existing client is 4-5 times higher than to a new one.
Now add to that the fact that repeat customers tend to spend more. A successful e-commerce business should have balanced revenue growth from both sources. But the focus should be on cultivating long-term customers – this is the best way to increase an online store’s profits.
Companies can easily increase their spending on acquiring new, less profitable customers. At the same time, they neglect the profitable ones – the existing ones. It may seem logical that if you want more sales, you need more customers. However, the cost of attracting a customer increases several times if it is a “one-time” customer.
If an organization is biased toward finding new customers and neglecting loyal ones, the cost of customer acquisition increases, the profitability of each purchase remains low, and therefore your business becomes less and less profitable.
Companies often use the wrong metrics to measure success, focusing on numbers that are easy to track. But they don’t paint the full picture of how acquisition costs compare to revenue generated by a customer over time. But metrics related to the customer lifecycle can be a good measure of your success.
Sometimes even a small increase in font size can increase conversion. Experiment with different fonts using Google Analytics or another A/B testing system.
What do you think about this? Write in the comments, share your experience of increasing conversion and ask questions
That's all. If you have any questions about Direct Commander, ask them in the comments to the article. We will try to help you. And don't forget to subscribe to our blog and social media pages
An online store of small kitchen appliances came to our work. The main part of sales is made up of vacuum packers and consumables for them. The sales geography is all of Russia
Objective : to achieve a turnover of 978,000 rubles in the online store in March due to paid traffic. Advertising budget — 90,000 rubles.
To do this, I ran:
Trading platforms: Yandex.Market, Torg Mail, Google Merchants, Avito Context, Begun, Pulse of Prices, Skybuy.
Contextual advertising: Yandex.Direct (Search, YAN, Retargeting) and Google Adwords (Search, KMS, Remarketing)
Result : with the help of constant optimization of advertising sources and active work with landing pages, we managed to exceed the plan and achieve a turnover of 1,180,000 rubles .
In the presentation you can see detailed figures on this case. And in the comments ask questions and share your opinion!
The ideal customer life cycle looks like this: getting to know a company, thinking about buying from them, choosing and purchasing goods and services, and finally returning for repeat purchases and telling others about the store.
When it comes to e-commerce, where should you focus more resources? On finding new customers or marketing to existing ones? Of course, most experts agree that the biggest payoff comes from investing in developing existing customers rather than constantly searching for new ones.
According to the consulting firm Bain, it is 6 times cheaper to retain an existing client than to “catch” a uruguay whatsapp number database new one. According to Marketing Metrics Solutions (a consulting company), the probability of selling to an existing client is 4-5 times higher than to a new one.
Now add to that the fact that repeat customers tend to spend more. A successful e-commerce business should have balanced revenue growth from both sources. But the focus should be on cultivating long-term customers – this is the best way to increase an online store’s profits.
Companies can easily increase their spending on acquiring new, less profitable customers. At the same time, they neglect the profitable ones – the existing ones. It may seem logical that if you want more sales, you need more customers. However, the cost of attracting a customer increases several times if it is a “one-time” customer.
If an organization is biased toward finding new customers and neglecting loyal ones, the cost of customer acquisition increases, the profitability of each purchase remains low, and therefore your business becomes less and less profitable.
Companies often use the wrong metrics to measure success, focusing on numbers that are easy to track. But they don’t paint the full picture of how acquisition costs compare to revenue generated by a customer over time. But metrics related to the customer lifecycle can be a good measure of your success.