SEO Consultant: One of the most sought-after profiles in Digital Marketing
Posted: Tue Jan 21, 2025 8:36 am
The visibility of a business to its audience depends largely on the work of these professionals. Furthermore, it is not enough to be on social networks, on the Internet, but the key to success is knowing how to be and for that, there is nothing like an SEO consultant in your business . These are the most sought-after profiles in Digital Marketing today and we know why. Do you want more details?
88% of marketers who are investing in Search Engine Optimization (SEO) are clear that they will continue to invest in actions to improve search engine positioning (HubSpot, 2023). Today, the main source of traffic for websites is organic searches in search engines, which is why being at the top of the results means a lot to a brand.
This reality is becoming more and more pressing every day. Competition is increasing and Google and social media algorithms are changing by the second, which is why SEO consultants have become particularly sought-after professionals in the field of marketing and communication . Many people have heard of them, but do they really know armenia whatsapp data what their job consists of? What are their functions? And the salary... is it worth specialising in this field?
What is an SEO consultant?
SEO consultants are specialists in search engine positioning and social media. Yes, the latter are now another line of action for SEO profiles , since social media no longer offers content randomly, but rather there are a series of factors behind it –algorithms, yes, always those– that make a specific photograph stand out against hundreds of thousands of other similar ones.
That said, here are some details that will help you understand exactly what we are talking about when we talk about an SEO Manager or SEO Consultant :
Professionals in the world of marketing and communication
Specialized training in search engine positioning
Online marketing experts
They collaborate with other professionals in the company, such as web designers, editors and copywriters, and community managers.
SEO consultant functions in a company
Once we have defined what an SEO consultant is, it is time to establish the tasks that their job entails. These are the activities carried out by those responsible for managing the search engine positioning of brands:
Create the SEO strategy. It is important to establish what the plan will consist of, what actions will be developed to advance positions in search engines. This involves measures such as the following…
Determine keywords related to your brand/product/service and act on them.
Start collaborations -paid and/or free- with other online marketing agents to, for example, get backlinks, have influencers or prestigious and recognized people in the sector talk about your company, what you offer, etc.
Improve the user experience on the web. This aspect is highly valued by Google, so be careful. Using labels and bold to facilitate reading is one of the most effective formulas.
SEO strategy as part of the company's overall marketing plan, collaborating with other departments and related professionals.
Monitor and analyse results. It is important to know if you are on the right track and, if not, recalculate the route.
88% of marketers who are investing in Search Engine Optimization (SEO) are clear that they will continue to invest in actions to improve search engine positioning (HubSpot, 2023). Today, the main source of traffic for websites is organic searches in search engines, which is why being at the top of the results means a lot to a brand.
This reality is becoming more and more pressing every day. Competition is increasing and Google and social media algorithms are changing by the second, which is why SEO consultants have become particularly sought-after professionals in the field of marketing and communication . Many people have heard of them, but do they really know armenia whatsapp data what their job consists of? What are their functions? And the salary... is it worth specialising in this field?
What is an SEO consultant?
SEO consultants are specialists in search engine positioning and social media. Yes, the latter are now another line of action for SEO profiles , since social media no longer offers content randomly, but rather there are a series of factors behind it –algorithms, yes, always those– that make a specific photograph stand out against hundreds of thousands of other similar ones.
That said, here are some details that will help you understand exactly what we are talking about when we talk about an SEO Manager or SEO Consultant :
Professionals in the world of marketing and communication
Specialized training in search engine positioning
Online marketing experts
They collaborate with other professionals in the company, such as web designers, editors and copywriters, and community managers.
SEO consultant functions in a company
Once we have defined what an SEO consultant is, it is time to establish the tasks that their job entails. These are the activities carried out by those responsible for managing the search engine positioning of brands:
Create the SEO strategy. It is important to establish what the plan will consist of, what actions will be developed to advance positions in search engines. This involves measures such as the following…
Determine keywords related to your brand/product/service and act on them.
Start collaborations -paid and/or free- with other online marketing agents to, for example, get backlinks, have influencers or prestigious and recognized people in the sector talk about your company, what you offer, etc.
Improve the user experience on the web. This aspect is highly valued by Google, so be careful. Using labels and bold to facilitate reading is one of the most effective formulas.
SEO strategy as part of the company's overall marketing plan, collaborating with other departments and related professionals.
Monitor and analyse results. It is important to know if you are on the right track and, if not, recalculate the route.