Routine Took Up About Three Hours of
Posted: Tue Jan 21, 2025 8:50 am
Subscribe to RB.RU in Telegram What's happened In the evening, our designer and art director received a message from an old friend with a link to our agency's website. Only the resource looked strange: as if one of the interns had clumsily laid out and added a couple of new pages.
The designer looked and thought: "they do it with their left heel, and then I edit it." But a long day was behind him, so he put the task off until the morning. With a fresh head, the designer discovered that the site actually does not belong to us.
The owner is a regional SMM agency. Moreover, everything was copied from our resource: the logo, color scheme, fonts and even entire fragments of text. We immediately asked ourselves: can corporate identity uruguay telegram number database be considered an object of intellectual property rights? We asked a lawyer and received the following answer: Vadim Nyunyaev, PhD in Law, intellectual property expert, author of the Telegram channel "Nyunyaev" "A corporate identity is not something monolithic, but a set of individual solutions that unite different objects.
Each of the elements can be protected by copyright: a logo, fonts, website design. But the style itself does not belong to intellectual property. Therefore, if a company wants to protect itself from copying, the best option is to register the general appearance of the website or individual solutions as trademarks.
" What brand elements have plagiarists borrowed? Let's look at what elements and in what form the SMM agency copied. Spoiler: what awaits you next is a blatant copy-paste. Logo We got our logo more than ten years ago. Initially, we used it differently. We took the abbreviation of our company and indicated the name of the agency's different departments in square brackets next to it: consulting, development, etc.
During the rebranding, we abandoned writing individual directions in brackets, but left the brackets themselves as a symbol of our image. The logo symbolizes the result, which we prioritize. It emphasizes that the result is more important to us than the form, and in some ways, more important than ourselves.
Therefore, we remain “outside the brackets,” while inside is the agency itself and the main action that unfolds around it. This is the “math” of our life. The screenshot shows our agency's logo. The logo of the copy-pasters from the SMM agency: two exactly the same red square brackets, but with a white inverted cross in the middle Corporate colors Our agency's corporate colors are rich black and bright scarlet.
The designer looked and thought: "they do it with their left heel, and then I edit it." But a long day was behind him, so he put the task off until the morning. With a fresh head, the designer discovered that the site actually does not belong to us.
The owner is a regional SMM agency. Moreover, everything was copied from our resource: the logo, color scheme, fonts and even entire fragments of text. We immediately asked ourselves: can corporate identity uruguay telegram number database be considered an object of intellectual property rights? We asked a lawyer and received the following answer: Vadim Nyunyaev, PhD in Law, intellectual property expert, author of the Telegram channel "Nyunyaev" "A corporate identity is not something monolithic, but a set of individual solutions that unite different objects.
Each of the elements can be protected by copyright: a logo, fonts, website design. But the style itself does not belong to intellectual property. Therefore, if a company wants to protect itself from copying, the best option is to register the general appearance of the website or individual solutions as trademarks.
" What brand elements have plagiarists borrowed? Let's look at what elements and in what form the SMM agency copied. Spoiler: what awaits you next is a blatant copy-paste. Logo We got our logo more than ten years ago. Initially, we used it differently. We took the abbreviation of our company and indicated the name of the agency's different departments in square brackets next to it: consulting, development, etc.
During the rebranding, we abandoned writing individual directions in brackets, but left the brackets themselves as a symbol of our image. The logo symbolizes the result, which we prioritize. It emphasizes that the result is more important to us than the form, and in some ways, more important than ourselves.
Therefore, we remain “outside the brackets,” while inside is the agency itself and the main action that unfolds around it. This is the “math” of our life. The screenshot shows our agency's logo. The logo of the copy-pasters from the SMM agency: two exactly the same red square brackets, but with a white inverted cross in the middle Corporate colors Our agency's corporate colors are rich black and bright scarlet.