Alexey Korolyuk REG RU
Posted: Tue Jan 21, 2025 9:21 am
It is important to pay close attention to the mentality of users and the value system existing in the country. For example, in the US, up to 90% of mobile subscribers use voicemail, while in Russia these figures are significantly lower. It is still unusual for a Russian to speak into the void, and when they encounter an answering machine or voicemail service, they will most likely hang up. For the West, voicemail is an integral element, and when entering the local market, it is imperative to include it in the structure of customer service. The main thing when working in new regions is to understand that in any market you have to work with people, and there is no need to be afraid of this.
Subscribe to our Telegram channel to stay up to date with all the news and events of the Runet.The digital advertising market understands that this year will be difficult financially. The volumes that the market will list of oman cell phone numbers lose will be judged at the end of the year. Regardless of whether it will be similar to 2008 or not, we will definitely not achieve the expected profit.
First of all, this will be reflected in the reduction of budgets and volumes of advertising focused on the image story; on promotion related to branding, popularization of trademarks and increasing loyalty. Consequently, this year we should expect a failure of media advertising.
The main driver of growth in the Internet advertising market will remain context, the volume of this market should grow. Of course, not in the volumes that we predicted in a stable economic situation.
It is obvious that contextual advertising has not reached its plateau. The capacity of the contextual market in a stable economic situation would add another 20-30 percent. But even in a crisis in the economy, growth will be about 8-12 percent.
For example, we compared the growth rates in a stable economy and in a crisis. It is clearly seen that our forecast for context growth in pre-crisis conditions is twice as high as what we will ultimately get in reality.
Subscribe to our Telegram channel to stay up to date with all the news and events of the Runet.The digital advertising market understands that this year will be difficult financially. The volumes that the market will list of oman cell phone numbers lose will be judged at the end of the year. Regardless of whether it will be similar to 2008 or not, we will definitely not achieve the expected profit.
First of all, this will be reflected in the reduction of budgets and volumes of advertising focused on the image story; on promotion related to branding, popularization of trademarks and increasing loyalty. Consequently, this year we should expect a failure of media advertising.
The main driver of growth in the Internet advertising market will remain context, the volume of this market should grow. Of course, not in the volumes that we predicted in a stable economic situation.
It is obvious that contextual advertising has not reached its plateau. The capacity of the contextual market in a stable economic situation would add another 20-30 percent. But even in a crisis in the economy, growth will be about 8-12 percent.
For example, we compared the growth rates in a stable economy and in a crisis. It is clearly seen that our forecast for context growth in pre-crisis conditions is twice as high as what we will ultimately get in reality.