Millennials' attacks on brands that are false
Posted: Tue Jan 21, 2025 10:15 am
carelessly touch on sensitive issues are swift and effective. When PepsiCo made protesters the heroes of its Pepsi Max ad, a wave of indignation immediately followed the release. Users accused brazil phone number list the company of vulgarizing the idea of public protests. PepsiCo apologized and withdrew the ad. Brands are delving into issues that worry society. But if you want to present yourself, for example, as a tireless defender of the environment, be prepared to prove your sincerity.
3. People want more unity
One company was asked to predict what customers would be like in 2025. The study’s conclusion: as digitalization spreads, people will become lonely. And other companies confirm this. A survey of 20,000 respondents by Cigna found that half of Americans feel lonely. This applies to people aged 25 to 30. And 54% of younger Americans said that no one really knows them.
Brands are trying to change that. More online companies are opening brick-and-mortar stores, with Amazon, Warby Parker, and Allbirds leading the charge. Offbeat brands are also embracing the idea of community. Fortnite became a video game sensation because Epic understood how young people want to fulfill their desire for human connection.
4. Artificial intelligence becomes ethical
The lack of communication in society means that technology needs to become human. And while AI remains a basic tool whose scope of use is constantly expanding, the technology is moving from its initial philosophy of “moving fast and breaking everything” to operating responsibly. As the world is outraged by some of the “actions” of Facebook and Google, the issue of privacy is receiving more attention. Companies like Microsoft and IBM are embedding AI ethics into their data science, the values that guide their engineers, and their corporate brands. And in Accenture’s experience, 63% of global companies are creating committees that deal with issues of the ethical use of AI.
These four trends have been present in the past, but not to this extent. As brands look to deepen their sense of purpose, the experiences they generate are transformed.
3. People want more unity
One company was asked to predict what customers would be like in 2025. The study’s conclusion: as digitalization spreads, people will become lonely. And other companies confirm this. A survey of 20,000 respondents by Cigna found that half of Americans feel lonely. This applies to people aged 25 to 30. And 54% of younger Americans said that no one really knows them.
Brands are trying to change that. More online companies are opening brick-and-mortar stores, with Amazon, Warby Parker, and Allbirds leading the charge. Offbeat brands are also embracing the idea of community. Fortnite became a video game sensation because Epic understood how young people want to fulfill their desire for human connection.
4. Artificial intelligence becomes ethical
The lack of communication in society means that technology needs to become human. And while AI remains a basic tool whose scope of use is constantly expanding, the technology is moving from its initial philosophy of “moving fast and breaking everything” to operating responsibly. As the world is outraged by some of the “actions” of Facebook and Google, the issue of privacy is receiving more attention. Companies like Microsoft and IBM are embedding AI ethics into their data science, the values that guide their engineers, and their corporate brands. And in Accenture’s experience, 63% of global companies are creating committees that deal with issues of the ethical use of AI.
These four trends have been present in the past, but not to this extent. As brands look to deepen their sense of purpose, the experiences they generate are transformed.