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In today's environment, the key to staying competitive and ensuring success lies in the relationship a company builds and maintains with its customers. In a world where personalization and speed of service are key, implementing a system that allows for efficient management of all customer interactions is essential. This system is CRM, a tool specifically designed to manage and analyze a company's relationship with its customers and prospects throughout the life cycle of the business relationship.
A CRM (Customer Relationship Management) system is a management tool that centralizes, organizes and optimizes the interactions between a company and its customers over time. The answer to the question, what is a CRM system? lies in its ability to store key information about customers, such as their contact details, interaction history, preferences and needs. This allows companies to communicate more personalized and efficiently.