The goal of this program is to talk to LinkedIn users from Latin America. Regular people, not great gurus, just to understand simple practices. That's why our guest is Eduardo Maurizi. Eduardo, I've always been struck by how thorough you are. You publish several times a day, in different languages, and I wanted to understand if that is a strategy and what you could tell us about it.
I've been a LinkedIn user for many years. When it first oman number started in the 2000s, there was a group called Lion that was like a promiscuous way of connecting with anyone. Then this became a kind of CV to find out where you had worked. A couple of weeks ago I was interviewing people and before looking at the CV I went to LinkedIn. It's much easier to connect with them there.
It's interesting to post in different languages because there are people who ask this question and you are a clear example of this. When Eduardo Maurizi says something, it has a much bigger impact on the public than when it's a corporate message. Do you notice this too?
I am based in Florida and I see all the countries in America, even Brazil, which speaks Portuguese and I am trying to learn. I also post in English and French. When we realized that this was important, but not so much in Europe. When we started posting in Spanish and Portuguese, we were able to get a lot more out of the content.
Yes, people can immediately tell when a message is more curated or when it is much simpler. It is exactly the same as with photos. When it is an edited photo, people do not like it as much as when it is a photo uploaded in person, the impact on one and the other is very different. The effect of curated content and improvised content is totally different but both are equally necessary.
How to interact on LinkedIn and get results
If you get involved in your own company's communication, it's much richer because it's more real. If I take a brochure and adapt it to what I think about this, the content is much richer. You have to kill the pasteurized message and make it much more personal.
When you give presentations, it is not the same when you present by reading the slides as when you present by telling a story. The imprint is different and this depends on whether or not you engage the audience.