Return and Convert: myTarget Dynamic Remarketing
Posted: Wed Jan 22, 2025 4:50 am
In addition, myTarget supports the YML format. If your store is added to Yandex.Market and you upload products there using YML, then you will not need to additionally create a feed - just use a ready-made YML file. If there is no ready-made feed, you should contact a programmer to set it up.
The feed is uploaded in your myTarget personal account in the “Audiences” tab in the “Product feeds” section:
Before uploading, specify the feed name, link to its location, costa-rica mobile phone numbers database select the counter created in the previous step. In the "Feed ID" field, leave one if you are creating your first feed. If you are uploading additional feeds, specify their numbers.
To access dynamic remarketing, write to myTarget support that you have set up product feeds, added the code to the site and are ready to launch the campaign. The platform specialists will check the correctness of the settings and tell you what needs to be corrected.
3 Create segments based on product feed
Once the support service confirms that the product feeds have loaded correctly and opens all available formats for you, you can move on to creating audience segments.
Return and Convert: myTarget Dynamic Remarketing
Set the conditions by which remarketing lists will be formed:
performed any action with the feed;
viewed but not added to cart;
added to cart but not purchased;
bought.
For example, if you select the condition "viewed, but did not add to cart", the ad will not be shown to users who added products to the cart or made purchases. With the condition "purchased", the ad will only be shown to those who have already purchased the product.
Specify the period during which the system should take into account user actions. If the interval is from 0 to 7 days, the ad will not be seen by a person who performed the required activity from the feed 8 days ago.
When choosing a period, consider the average time it takes to make a purchase decision. For example, a time period of 0-3 days works best for promoting clothing. For more complex purchases — furniture, large household appliances, real estate, etc. — the decision-making period can range from several days to several weeks. If you are promoting any of these product categories, set a longer period for analyzing user actions on the site.
The feed is uploaded in your myTarget personal account in the “Audiences” tab in the “Product feeds” section:
Before uploading, specify the feed name, link to its location, costa-rica mobile phone numbers database select the counter created in the previous step. In the "Feed ID" field, leave one if you are creating your first feed. If you are uploading additional feeds, specify their numbers.
To access dynamic remarketing, write to myTarget support that you have set up product feeds, added the code to the site and are ready to launch the campaign. The platform specialists will check the correctness of the settings and tell you what needs to be corrected.
3 Create segments based on product feed
Once the support service confirms that the product feeds have loaded correctly and opens all available formats for you, you can move on to creating audience segments.
Return and Convert: myTarget Dynamic Remarketing
Set the conditions by which remarketing lists will be formed:
performed any action with the feed;
viewed but not added to cart;
added to cart but not purchased;
bought.
For example, if you select the condition "viewed, but did not add to cart", the ad will not be shown to users who added products to the cart or made purchases. With the condition "purchased", the ad will only be shown to those who have already purchased the product.
Specify the period during which the system should take into account user actions. If the interval is from 0 to 7 days, the ad will not be seen by a person who performed the required activity from the feed 8 days ago.
When choosing a period, consider the average time it takes to make a purchase decision. For example, a time period of 0-3 days works best for promoting clothing. For more complex purchases — furniture, large household appliances, real estate, etc. — the decision-making period can range from several days to several weeks. If you are promoting any of these product categories, set a longer period for analyzing user actions on the site.