Nurturing Your Talent Pool by Segmentation
Posted: Wed Jan 22, 2025 4:50 am
Your database or talent pool is your biggest asset. If you’re struggling to fill positions despite a full database there’s a crack in your pool and it’s slowly draining out.
Your database will naturally decrease each year by as much as 22.5%!
Segmentation increases the personalisation of how you recruit, the segmentation of your database is you’re the quickest win to placing more candidates, more frequently with more clients.
The power of segmentation exists all around us in our everyday lives, just think about Netflix’s “Top Picks for You”- it makes our lives 10 times easier to pick something to watch when we know we’re most likely going to binge-watch it in a day.
Lead nurturing comes in plenty of forms (we’ll dive into that later), when it comes to email communication, lead-nurturing emails get 4–10 times the response rate compared to standalone blanket message emails. That’s up to TEN times more placements if worked correctly.
We’re going to be breaking down:
What is lead nurturing?
How to segment your database
How segmentation improves candidate engagement
So What is Lead Nurturing?
Lead nurturing is the process of engaging your candidates and clients by providing finland phone number resource relevant information at each stage of the recruitment process.
You want to actively move your prospects through your marketing and lead generation efforts, to the point where they become placed candidates and happy clients.
This lead nurturing tactic is derived from Inbound recruiting. Inbound recruitment creates a remarkable experience through employer brand content and marketing strategies that help you build relationships with the top talent.
By taking an inbound marketing approach to recruiting, companies can connect with passive and active jobseekers, engage with their network, and delight candidates throughout the application process.
Your database will naturally decrease each year by as much as 22.5%!
Segmentation increases the personalisation of how you recruit, the segmentation of your database is you’re the quickest win to placing more candidates, more frequently with more clients.
The power of segmentation exists all around us in our everyday lives, just think about Netflix’s “Top Picks for You”- it makes our lives 10 times easier to pick something to watch when we know we’re most likely going to binge-watch it in a day.
Lead nurturing comes in plenty of forms (we’ll dive into that later), when it comes to email communication, lead-nurturing emails get 4–10 times the response rate compared to standalone blanket message emails. That’s up to TEN times more placements if worked correctly.
We’re going to be breaking down:
What is lead nurturing?
How to segment your database
How segmentation improves candidate engagement
So What is Lead Nurturing?
Lead nurturing is the process of engaging your candidates and clients by providing finland phone number resource relevant information at each stage of the recruitment process.
You want to actively move your prospects through your marketing and lead generation efforts, to the point where they become placed candidates and happy clients.
This lead nurturing tactic is derived from Inbound recruiting. Inbound recruitment creates a remarkable experience through employer brand content and marketing strategies that help you build relationships with the top talent.
By taking an inbound marketing approach to recruiting, companies can connect with passive and active jobseekers, engage with their network, and delight candidates throughout the application process.