But today there are other variables that influence the purchasing process. And although we continue to look for recommendations, we now do so in a digital environment , where we can find out about any product or service before setting foot in a point of sale or contacting a salesperson.
This changes the landscape for sales teams. If your audience is philippines whatsapp number researching online and consulting social media before making a purchasing decision, that’s where you need to be – anticipating your prospects’ needs before they even know they have them.
Which brings us to the topic of this article...
What is social selling?
Social selling is an inbound marketing technique in which you as an advisor can use social media to identify potential clients, connect with them, listen to them, establish relationships of trust and position yourself as an expert in your field. This will allow you to be present in their minds and become the natural choice once they have the need to buy.
Even today, telemarketing techniques exist, in which an advisor calls a potential client directly to offer them something (usually insurance or a credit card). These techniques are not only intrusive (and incredibly annoying), but also ineffective compared to social selling. In fact, only 1% of these calls convert into sales opportunities, compared to 69% of social media leads that do.
Source: blog.hootsuite.com
How to do social selling?
1. Define your personal brand
Brands are abstract, but you are real. People like to connect with other people, so use your first and last name and a good photo. Share your professional experience and don't be afraid to talk about your skills and how you've helped other people solve their needs.
2. Choose your platforms
Research which social platforms are most relevant to your target audience and the type of content they consume on them. Identify the most relevant ones and focus on them. Remember that more is not necessarily better.