Advanced examples of digital marketing in the manufacturing industry
Posted: Wed Jan 22, 2025 4:56 am
I would like to introduce some examples of manufacturing companies that are solving several different problems.
・Company A Case Study - Worked on improving CVR and increased monthly inquiries
Company A, which manufactures and sells very niche products such as parts and consumables for machines used mainly in factories, hospitals and construction sites, had a website, but it was mainly operated as a so-called "company and product introduction site" providing company information and a catalogue.
We considered increasing the number of business importance of lawyer database opportunities acquired from the website, but determined that organic traffic from search engines would be difficult, especially as the product was in a specific specialized field, so we prioritized improving the CVR (Conversion Rate).
In particular, they used Google Analytics (an access analysis tool) to carefully understand behavior on the website from the perspective of whether potential companies were visiting and what information those companies wanted, and worked to improve the content. As a result, inquiries via the website, which had only been a few per year, increased to several per month, and they were successful in acquiring cases that led to business negotiations.
・Company S - Website improvements increased the number of inquiries by 3.1 times
Company S, which manufactures and sells parts feeders ( machines that line up small items and parts needed on production lines in a fixed direction and automatically transport them to the next production process ), introduces its products on its blog and website, and although it receives inquiries, there are few cases where they lead to actual purchases.When the company investigated
・Company A Case Study - Worked on improving CVR and increased monthly inquiries
Company A, which manufactures and sells very niche products such as parts and consumables for machines used mainly in factories, hospitals and construction sites, had a website, but it was mainly operated as a so-called "company and product introduction site" providing company information and a catalogue.
We considered increasing the number of business importance of lawyer database opportunities acquired from the website, but determined that organic traffic from search engines would be difficult, especially as the product was in a specific specialized field, so we prioritized improving the CVR (Conversion Rate).
In particular, they used Google Analytics (an access analysis tool) to carefully understand behavior on the website from the perspective of whether potential companies were visiting and what information those companies wanted, and worked to improve the content. As a result, inquiries via the website, which had only been a few per year, increased to several per month, and they were successful in acquiring cases that led to business negotiations.
・Company S - Website improvements increased the number of inquiries by 3.1 times
Company S, which manufactures and sells parts feeders ( machines that line up small items and parts needed on production lines in a fixed direction and automatically transport them to the next production process ), introduces its products on its blog and website, and although it receives inquiries, there are few cases where they lead to actual purchases.When the company investigated