What are the risks of using such images in advertising
Posted: Wed Jan 22, 2025 5:04 am
The copyright holders will ask you to remove the image. This is the most harmless option. The only thing you will lose is time to make changes.
Rejection of ads during moderation. There is nothing terrible about this either. But if you regularly violate the rules and receive "no" answers from moderators, your account may be blocked.
Account blocking. If copyright holders complain about you to advertising systems every now and then, your account (and all funds on it) may be blocked.
Fine. According to Article 1301 of the Civil Code of the Russian Federation, for violation of the property rights of the author of the image, compensation from 10 thousand to 5 million rubles is assumed. Court proceedings are rare, but such an outcome is still probable.
Where to get "safe" images for advertising
Make unique images. In this case, you don't have uruguay mobile phone numbers database to worry about copyright holders. In addition, you get an image for advertising that is perfectly tailored to your product and marketing tasks.
Use photos from the manufacturer's website (catalog). If you sell products of a certain brand, it is unlikely that the manufacturer will be against you using their images. To be sure, you can ask for written permission (an e-mail response will be enough).
Use royalty-free images, free of payments. There are many services that distribute photos and graphics for free. For example, pixabay.com, publicdomainpictures.net, freeimages.com, etc.
Buy images from a photo bank. If the previous methods did not work, try your luck at a photo bank — shutterstock.com, depositphotos.com, istockphoto.com, etc. Read the license terms and conditions carefully — rates may vary depending on the purpose of using the photo.
Any of these methods of obtaining images will not create copyright issues. The choice is yours.
Want to seriously improve your skills in contextual and targeted advertising? Sign up for intensive courses from the Cybermarketing training center. The training takes place in Moscow (there is a distance learning option). As a result, you will learn how to
Rejection of ads during moderation. There is nothing terrible about this either. But if you regularly violate the rules and receive "no" answers from moderators, your account may be blocked.
Account blocking. If copyright holders complain about you to advertising systems every now and then, your account (and all funds on it) may be blocked.
Fine. According to Article 1301 of the Civil Code of the Russian Federation, for violation of the property rights of the author of the image, compensation from 10 thousand to 5 million rubles is assumed. Court proceedings are rare, but such an outcome is still probable.
Where to get "safe" images for advertising
Make unique images. In this case, you don't have uruguay mobile phone numbers database to worry about copyright holders. In addition, you get an image for advertising that is perfectly tailored to your product and marketing tasks.
Use photos from the manufacturer's website (catalog). If you sell products of a certain brand, it is unlikely that the manufacturer will be against you using their images. To be sure, you can ask for written permission (an e-mail response will be enough).
Use royalty-free images, free of payments. There are many services that distribute photos and graphics for free. For example, pixabay.com, publicdomainpictures.net, freeimages.com, etc.
Buy images from a photo bank. If the previous methods did not work, try your luck at a photo bank — shutterstock.com, depositphotos.com, istockphoto.com, etc. Read the license terms and conditions carefully — rates may vary depending on the purpose of using the photo.
Any of these methods of obtaining images will not create copyright issues. The choice is yours.
Want to seriously improve your skills in contextual and targeted advertising? Sign up for intensive courses from the Cybermarketing training center. The training takes place in Moscow (there is a distance learning option). As a result, you will learn how to