Now about placing ads on behalf of other communities
Posted: Wed Jan 22, 2025 5:19 am
VKontakte has its own market platform for these purposes, but not everyone likes it. And here's why:
The participation requirement for the platforms is 20,000 subscribers, which means that the most loyal, specialized and thematic communities do not get there.
You need to choose from what the platform itself offers. Many, on the contrary, are used to searching for sites on their own.
When choosing a platform, study the whole range of indicators: subject matter, number of subscribers, structure and composition of the audience, etc. Many subscribers means there should be good coverage and high engagement (likes + reposts + comments). Otherwise, there is a risk that the community has a large proportion of “dead” accounts and bots. hong kong mobile phone numbers database You can find out statistics on such subscribers using the free application of the same name .
Searching for sites manually and carefully studying them, then finding contacts and waiting for a long time for an answer is not the best option for an entrepreneur, as it takes a lot of time and effort. To simplify and facilitate the seeding of native advertising, it is worth using specialized services, for example, the “Advertising in social networks” module from SeoPult. Benefits for the advertiser:
Read also:
VK Advertising: Advantages for Promoting Products with Ozon and Wildberries
The work process is as simple as possible: you choose the campaign budget, describe the project geography and target audience, SeoPult does the rest.
Work in one window mode with all advertising campaigns.
Post-analytics on placement results.
What to look for after launching advertising on VKontakte
You can't just top up your budget, launch targeted advertising and relax: you need to regularly monitor the campaign's effectiveness in your advertising account and optimize it. Let's say:
See a high cost per click (CPC) - try to lower the bid. Of course, do not forget to limit the budget, set a daily and total limit.
If you find low click-through rate (CTR), experiment with creative: try new headlines, images, buttons. Be sure to conduct AB tests: show users different versions of ads.
If you notice low engagement, a large number of hiding and complaints, you most likely have chosen the wrong audiences.
Teasers don't bring enough new subscribers and clicks to the site - start a recording with a button, then compare the results.
If you have already worked with Yandex.Direct and are used to looking at the quality of an account in your personal account, VKontakte has a similar assessment tool.
The participation requirement for the platforms is 20,000 subscribers, which means that the most loyal, specialized and thematic communities do not get there.
You need to choose from what the platform itself offers. Many, on the contrary, are used to searching for sites on their own.
When choosing a platform, study the whole range of indicators: subject matter, number of subscribers, structure and composition of the audience, etc. Many subscribers means there should be good coverage and high engagement (likes + reposts + comments). Otherwise, there is a risk that the community has a large proportion of “dead” accounts and bots. hong kong mobile phone numbers database You can find out statistics on such subscribers using the free application of the same name .
Searching for sites manually and carefully studying them, then finding contacts and waiting for a long time for an answer is not the best option for an entrepreneur, as it takes a lot of time and effort. To simplify and facilitate the seeding of native advertising, it is worth using specialized services, for example, the “Advertising in social networks” module from SeoPult. Benefits for the advertiser:
Read also:
VK Advertising: Advantages for Promoting Products with Ozon and Wildberries
The work process is as simple as possible: you choose the campaign budget, describe the project geography and target audience, SeoPult does the rest.
Work in one window mode with all advertising campaigns.
Post-analytics on placement results.
What to look for after launching advertising on VKontakte
You can't just top up your budget, launch targeted advertising and relax: you need to regularly monitor the campaign's effectiveness in your advertising account and optimize it. Let's say:
See a high cost per click (CPC) - try to lower the bid. Of course, do not forget to limit the budget, set a daily and total limit.
If you find low click-through rate (CTR), experiment with creative: try new headlines, images, buttons. Be sure to conduct AB tests: show users different versions of ads.
If you notice low engagement, a large number of hiding and complaints, you most likely have chosen the wrong audiences.
Teasers don't bring enough new subscribers and clicks to the site - start a recording with a button, then compare the results.
If you have already worked with Yandex.Direct and are used to looking at the quality of an account in your personal account, VKontakte has a similar assessment tool.