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Building and Segmenting Your Contact List

Posted: Wed Jan 22, 2025 5:58 am
by mdabuhasan
In SMS marketing, it’s vital to build up a large enough contact list, and to segment that list for targeted messaging which resonates with your audience. These tips and criteria will help.

Subscription Date
Automatically add new opt-ins to a bahrain whatsapp number data list, so that customers who opted in recently can receive different messages than those who have been with you for a while.

Past Transactions
Using custom fields to list order numbers and products, create follow-up text messages that ask customers about their satisfaction with their last purchase. You can also add customers to lists indicating product interest, if they send specific inquiries.

Cart Abandonment
By integrating your SMS and eCommerce platforms, you can automatically send messages to customers who abandon their carts.

Loyalty Status
Create a special list for long-term customers, or members of your loyalty program. You can target these recipients for VIP deals or new product announcements.

Demographics
You can segment contacts based on their location, job title, or marketing persona. This will allow you to focus your content by geographical region and/or special interests.

Engagement Channel
Determine which communication channels contacts use to interact with you, and create targeted lists accordingly. For example, you could create an email-SMS list for customers who signed up for your email newsletter and your SMS services.