How to segment by purchasing behavior
Posted: Wed Jan 22, 2025 6:03 am
Take currency exchange for example. Here’s what you’ll see if you type in “ pounds to pln” into google search. Google currency converting calculator. Alright, so if that won’t work, what kind of online calculators have the chance of being an effective lead magnet? The answer’s pretty straightforward: those that provide information that’s otherwise difficult to obtain and people are interested in it. Additional points for making the calculator fun to use. Need an example? Below’s a screenshot of a calculator that was used by a company called eneco.
Online calculator survey lead generation. Fun rich people number data user list online calculator for lead generation example. As you can read from this blog post, the company managed to generate over , leads with their online calculator in just weeks. What did the calculator do? It helped you estimate how much it would cost to buy a homecharger for your electric car. This is a perfect example of a calculator that had to work well. Its timing is perfect – more and more people are interested in buying electric cars.
Its topic is highly relevant – those who’re interested in buying an electric car are often worried they won’t be able to charge their car very efficiently. It’s playful – the calculator starts with two warm-up survey questions about your name and how you like to recharge yourself (e.G., beer vs smoothie). It’s smart – you’re being asked about your email address only in the last step, after you’ve answered six other questions and already made an initial commitment.
Online calculator survey lead generation. Fun rich people number data user list online calculator for lead generation example. As you can read from this blog post, the company managed to generate over , leads with their online calculator in just weeks. What did the calculator do? It helped you estimate how much it would cost to buy a homecharger for your electric car. This is a perfect example of a calculator that had to work well. Its timing is perfect – more and more people are interested in buying electric cars.
Its topic is highly relevant – those who’re interested in buying an electric car are often worried they won’t be able to charge their car very efficiently. It’s playful – the calculator starts with two warm-up survey questions about your name and how you like to recharge yourself (e.G., beer vs smoothie). It’s smart – you’re being asked about your email address only in the last step, after you’ve answered six other questions and already made an initial commitment.