Green Tip: Engage via Social Media
Posted: Wed Jan 22, 2025 6:54 am
Come on! Balanced wording, a unique brand identity… And we work on awareness. Because yes, the universe of a brand is reflected in its blog articles. Similarly, if this brand wants to stay in people's minds, it is by aiming for exhaustiveness on each question that it will stand out.
The big advantage of this technique? We enrich the semantic chinese malaysia data cocoon every year, when the event resumes. And then we weigh in the game.
But SEO is not enough (again sorry)
We complete with another acquisition channel: social networks
We study our target well: young or not, woman or man, their habits... In short, we strengthen our persona. And we target the right network so as not to spread ourselves too thin (the CM will thank you).
To do this, we create partnerships with influencers. The trick is to find the right ones. Professional cyclists? No. Let's remember who our target is: amateurs. So let's find good amateur cyclists.
Camille Perrotte is a perfect example. Winner of Meilleur Pâtissier on M6, she also shares her passion for cycling on her account. By promoting our equipment, she will reach a wider target than just cyclists. Some will ask “But why a pastry chef?” We have to eliminate the sugar consumed in one way or another. And then it's just one example among many others.
Attention, no reality TV-style influence strategy. We respect Camille's editorial line, we give free rein to her creativity to promote the products by specifying that the content must be linked to the Tour de France: reels, stories... And bam! The promo code.
Example: How many km must she do to burn the calories equivalent to a tiramisu? The challenge is met thanks to the equipment of the XXX brand. The trend is launched and everyone shares their result: “Today I burned the equivalent of 5 Paris-Brest.”
The big advantage of this technique? We enrich the semantic chinese malaysia data cocoon every year, when the event resumes. And then we weigh in the game.
But SEO is not enough (again sorry)
We complete with another acquisition channel: social networks
We study our target well: young or not, woman or man, their habits... In short, we strengthen our persona. And we target the right network so as not to spread ourselves too thin (the CM will thank you).
To do this, we create partnerships with influencers. The trick is to find the right ones. Professional cyclists? No. Let's remember who our target is: amateurs. So let's find good amateur cyclists.
Camille Perrotte is a perfect example. Winner of Meilleur Pâtissier on M6, she also shares her passion for cycling on her account. By promoting our equipment, she will reach a wider target than just cyclists. Some will ask “But why a pastry chef?” We have to eliminate the sugar consumed in one way or another. And then it's just one example among many others.
Attention, no reality TV-style influence strategy. We respect Camille's editorial line, we give free rein to her creativity to promote the products by specifying that the content must be linked to the Tour de France: reels, stories... And bam! The promo code.
Example: How many km must she do to burn the calories equivalent to a tiramisu? The challenge is met thanks to the equipment of the XXX brand. The trend is launched and everyone shares their result: “Today I burned the equivalent of 5 Paris-Brest.”