Step 7. Launching an advertising campaign

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Once the creatives are ready, the targeting is set up, and the budget is allocated, you can start launching the campaign. After the launch, it is important to closely monitor the first results: the number of clicks, conversions, and the cost of these actions.
Step 8. Campaign Analysis and Optimization
An advertising campaign is not a static process. To get the most out of it, it needs to be analyzed and optimized regularly. It is important to monitor the following metrics:
CTR (Click-Through Rate) is the percentage of users who clicked on your ad.
Conversion Rate is the percentage of users who have completed a target action (for example, a purchase).
Cost per conversion is how much money you spend on each target action.
If your performance is lower than expected, you may want to make some changes cyprus phone number list to your creatives, adjust your targeting, or increase your bids.
Step 9. Testing different options
The effectiveness of advertising campaigns often depends on details: the color of the button, the length of the title, the image or video. For maximum results, it is recommended to conduct A/B testing . This is a method in which several versions of the advertisement are launched and which one brings the best results is analyzed.
Step 10. Automation of advertising campaigns
To simplify your ad management, you can use automation tools. They allow you to automatically adjust bids, allocate budgets, and manage campaigns without the need for constant intervention. Popular automation tools include:
Google Ads Scripts - for automating advertising campaigns in Google.
Yandex.Audiences — for targeting specific user groups.
Facebook Ads Manager - with the ability to set up automatic rules for campaigns.
Conclusion
Setting up an effective online advertising campaign is a process that requires careful attention and constant optimization. From correctly defining goals to analyzing results, each stage is important for achieving success. Remember that in an advertising campaign, it is important not only to launch ads, but also to regularly improve them, test them, and adapt them to changes in audience behavior.
Don't be afraid to experiment and implement new tools - they will help you achieve th