What's the difference between a CDP and a CRM?
Posted: Wed Jan 22, 2025 10:06 am
Issues faced by web marketers: Customer churn
Many users who visit a site leave without making a purchase or registering, but in many cases, measures to improve the dropout rate cannot be taken because it is not clear which problem is on the page that is causing the users to leave. Success in web
marketing cannot be achieved by simply focusing on attracting customers.
What is important is how these visitors behave on the site.
If many visitors leave the site, the conversion rate will decrease, and as a result, expensive advertising costs may be wasted.
Therefore, efforts are needed to increase visitor engagement and reduce the dropout rate.
What you need to do to increase conversions
It's not enough to simply get more visitors -
it's important to convert those visitors into actual customers through conversion rate optimization (CRO),
which is the practice of refining each element of your site to improve the user experience and ultimately maximize conversions.
Step 2: Designing indicators (KPI tree)
Creating a KPI tree makes it possible to concretely and quantitatively evaluate the contribution of a single measure to the overall goal (KGI) and its indicators (KPIs).
This process allows you to clearly understand which measures are most effective and how their effects contribute to the overall goal.
This is an important process for effectively improving your site.
Step 3: Identify issues
Based on the goals you set, we analyze various data about your site.
This analysis helps indonesia whatsapp number database us identify issues that are affecting your site's performance and explore their causes.
For example, high bounce rates, low conversion rates, and factors that hinder the user experience.
By clarifying these issues, we can provide a clear direction for developing improvement plans.
Step 4: Create and devise an improvement image
Based on the issues extracted, we devise and create specific improvement proposals.
Here, we create specific improvement proposals for various aspects of the site's usability, design, content, functionality, etc.
For example, this includes improving the first view, improving CTA buttons, improving appealing text, improving displayed information, etc.
These improvement proposals will be the basis for improving the overall performance of the site.
Step 5: Implementing measures
The proposed improvements are then concretely implemented.
The key point here is to determine the priority of the measures and execute them accordingly.
In addition, in order to accurately measure the effectiveness of the improvement measures, it is necessary to set relevant indicators and collect data.
At this stage, we evaluate the extent to which the implemented improvements have contributed to achieving the goals, and make additional adjustments if necessary.
Many users who visit a site leave without making a purchase or registering, but in many cases, measures to improve the dropout rate cannot be taken because it is not clear which problem is on the page that is causing the users to leave. Success in web
marketing cannot be achieved by simply focusing on attracting customers.
What is important is how these visitors behave on the site.
If many visitors leave the site, the conversion rate will decrease, and as a result, expensive advertising costs may be wasted.
Therefore, efforts are needed to increase visitor engagement and reduce the dropout rate.
What you need to do to increase conversions
It's not enough to simply get more visitors -
it's important to convert those visitors into actual customers through conversion rate optimization (CRO),
which is the practice of refining each element of your site to improve the user experience and ultimately maximize conversions.
Step 2: Designing indicators (KPI tree)
Creating a KPI tree makes it possible to concretely and quantitatively evaluate the contribution of a single measure to the overall goal (KGI) and its indicators (KPIs).
This process allows you to clearly understand which measures are most effective and how their effects contribute to the overall goal.
This is an important process for effectively improving your site.
Step 3: Identify issues
Based on the goals you set, we analyze various data about your site.
This analysis helps indonesia whatsapp number database us identify issues that are affecting your site's performance and explore their causes.
For example, high bounce rates, low conversion rates, and factors that hinder the user experience.
By clarifying these issues, we can provide a clear direction for developing improvement plans.
Step 4: Create and devise an improvement image
Based on the issues extracted, we devise and create specific improvement proposals.
Here, we create specific improvement proposals for various aspects of the site's usability, design, content, functionality, etc.
For example, this includes improving the first view, improving CTA buttons, improving appealing text, improving displayed information, etc.
These improvement proposals will be the basis for improving the overall performance of the site.
Step 5: Implementing measures
The proposed improvements are then concretely implemented.
The key point here is to determine the priority of the measures and execute them accordingly.
In addition, in order to accurately measure the effectiveness of the improvement measures, it is necessary to set relevant indicators and collect data.
At this stage, we evaluate the extent to which the implemented improvements have contributed to achieving the goals, and make additional adjustments if necessary.