Pinterest demographics and usage
Posted: Wed Jan 22, 2025 10:28 am
53% of LinkedIn users come from highly monthly income households. This makes the platform a potential goldmine for ads.
Daily usage has grown significantly over the past four latvia b2b email leads years. Only 22% of users were accessing the platform daily in 2020. This highlights an increase in highly engaged users on the platform, making it ideal for B2B content marketing.
Learn more about other vital LinkedIn statistics to prepare your 2024 strategy.
Number of monthly active users: 498 million
Largest age group: 25-34 (30.9%)
Gender distribution: 76.2% female, 17.2% male, 6.6% unspecified (no data on other genders)
Time spent per day: 14.2 minutes
Takeaways from Pinterest demographics for 2024
Pinterest has seen a steady growth over time. After a slight dip in 2022, the number of monthly active users has picked back up in 2023.
Bar chart showing the change in daily active users for pinterest from 2016 to 2023
Source: Statista
Although there’s been an uptick in the number of male users, the platform’s user base is still overwhelmingly female.
People may not be spending as much time on Pinterest as on other platforms. But that doesn’t mean you should write it off. The platform promotes discovery, with 80% of weekly Pinners having discovered a new brand or product on Pinterest.
Learn more about other vital Pinterest statistics to prepare your 2024 strategy.
Daily usage has grown significantly over the past four latvia b2b email leads years. Only 22% of users were accessing the platform daily in 2020. This highlights an increase in highly engaged users on the platform, making it ideal for B2B content marketing.
Learn more about other vital LinkedIn statistics to prepare your 2024 strategy.
Number of monthly active users: 498 million
Largest age group: 25-34 (30.9%)
Gender distribution: 76.2% female, 17.2% male, 6.6% unspecified (no data on other genders)
Time spent per day: 14.2 minutes
Takeaways from Pinterest demographics for 2024
Pinterest has seen a steady growth over time. After a slight dip in 2022, the number of monthly active users has picked back up in 2023.
Bar chart showing the change in daily active users for pinterest from 2016 to 2023
Source: Statista
Although there’s been an uptick in the number of male users, the platform’s user base is still overwhelmingly female.
People may not be spending as much time on Pinterest as on other platforms. But that doesn’t mean you should write it off. The platform promotes discovery, with 80% of weekly Pinners having discovered a new brand or product on Pinterest.
Learn more about other vital Pinterest statistics to prepare your 2024 strategy.