Example of a graph in the Yandex.Metrica UTM Tags report
Posted: Wed Jan 22, 2025 10:33 am
The UTM report is no different from the others: the same accuracy settings, time period selection, visit and visitor segmentation by additional conditions, and visualization type selection are on top. In this case, a regular chart would be more suitable than a pie chart — it’s more convenient to search for a “shot” placement by date, rather than the tags themselves, which are easy to get confused with.
Example of a graph in the Yandex.Metrica UTM Tags report
By the way, the buttons in the upper right corner allow you to: a) save the report customization so that you don’t have to re-configure it each time you open it; b) download the chart or table data to Excel for israel mobile phone numbers database further analytics/reporting.
The "UTM Tags" table contains a cheat sheet on how to correctly create these tags: it is better to do it in this order (UTM Source, UTM Medium, UTM Campaign, UTM Content, UTM Term). Here, as in the previous report, you can change the metrics/groupings. For example, leave only UTM Source, and on the left select conversions by goals like "Order a call" and "Checkout a shopping cart" (for commercial sites) or add "Time for material" and "Recirculation" (for media that are looking for more effective content distribution channels).
An example of a table in a UTM report. Here, statistics show that crowd and smm campaigns performed better in terms of distributing price lists, but ppc and retarget achieved more interesting business goals: completing a shopping cart, ordering a call, filling out a lead form.
An example of a table in a UTM report. Here, statistics show that crowd and smm campaigns performed better in terms of distributing price lists, but ppc and retarget achieved more interesting business goals: completing a shopping cart, ordering a call, filling out a lead form.
It is advisable to use UTM tags only for external placements, but not internal links. If, for example, a blog contains tagged links to landing pages, then each such transition will create a new visit. And the statistics will not be entirely accurate: there will be more visits, but such indicators as time on the site or viewing depth will decrease.
Search queries
"Search queries" is the main report for detailed analysis of organic SEO traffic to understand which keywords are most often used to search and find a site. And how effective these keywords are in terms of behavioral factors and conversions.
Example of a graph in the Yandex.Metrica UTM Tags report
By the way, the buttons in the upper right corner allow you to: a) save the report customization so that you don’t have to re-configure it each time you open it; b) download the chart or table data to Excel for israel mobile phone numbers database further analytics/reporting.
The "UTM Tags" table contains a cheat sheet on how to correctly create these tags: it is better to do it in this order (UTM Source, UTM Medium, UTM Campaign, UTM Content, UTM Term). Here, as in the previous report, you can change the metrics/groupings. For example, leave only UTM Source, and on the left select conversions by goals like "Order a call" and "Checkout a shopping cart" (for commercial sites) or add "Time for material" and "Recirculation" (for media that are looking for more effective content distribution channels).
An example of a table in a UTM report. Here, statistics show that crowd and smm campaigns performed better in terms of distributing price lists, but ppc and retarget achieved more interesting business goals: completing a shopping cart, ordering a call, filling out a lead form.
An example of a table in a UTM report. Here, statistics show that crowd and smm campaigns performed better in terms of distributing price lists, but ppc and retarget achieved more interesting business goals: completing a shopping cart, ordering a call, filling out a lead form.
It is advisable to use UTM tags only for external placements, but not internal links. If, for example, a blog contains tagged links to landing pages, then each such transition will create a new visit. And the statistics will not be entirely accurate: there will be more visits, but such indicators as time on the site or viewing depth will decrease.
Search queries
"Search queries" is the main report for detailed analysis of organic SEO traffic to understand which keywords are most often used to search and find a site. And how effective these keywords are in terms of behavioral factors and conversions.