What mistakes are easy to make when running a community on VKontakte
Posted: Wed Jan 22, 2025 10:47 am
Before you approve the name of the community, you need to analyze what words people might search for you. Wordstat will help you here : enter words that describe your business and select the keys that are searched for along with them.
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5. There is no company name, logo or photo of the author on the cover
A cover without personalized information will be perceived oman mobile phone numbers database as a simple background. At the same time, it is located in a place on the page that usually receives maximum attention. That is why you need to use all the possibilities of this tool.
How not to:
Stock photo and zero information
Stock photo and zero information
How it should be:
class=»image-popup»There is a logo, website, description
There is a logo, website, description
6. There is no useful information on the cover
The cover is a great opportunity to show the address, contact phone number, briefly describe the benefits of purchasing services or goods. This is especially relevant for local companies working for a limited audience (photo studios, nail salons, etc.). In this case, sales can occur even without a subscription: the user will find you in a community search, find out where you are located, and call to sign up for the service.
How not to:
No information other than the name
No information other than the name
How it should be:
There is a description of the benefits and contact numbers
There is a description of the benefits and contact numbers
7. The cover is not optimized for mobile platforms
On mobile platforms, the cover image is always narrower than on a PC. VKontakte's daily mobile audience exceeds 44.5 million users, so businesses must adapt their design to smartphones.
When viewed from a PC, the image size is 1590 x 400 pixels.
On smartphones the size is cropped to 1196 x 315 pixels.
Logo, text, images of people and animals should be placed closer to the center of the cover so that the display is aesthetically pleasing and useful on both PC and mobile platforms.
READ ALSO:
Partnership with Yandex and VKontakte: how to cooperate with advertising systems on favorable terms
5. There is no company name, logo or photo of the author on the cover
A cover without personalized information will be perceived oman mobile phone numbers database as a simple background. At the same time, it is located in a place on the page that usually receives maximum attention. That is why you need to use all the possibilities of this tool.
How not to:
Stock photo and zero information
Stock photo and zero information
How it should be:
class=»image-popup»There is a logo, website, description
There is a logo, website, description
6. There is no useful information on the cover
The cover is a great opportunity to show the address, contact phone number, briefly describe the benefits of purchasing services or goods. This is especially relevant for local companies working for a limited audience (photo studios, nail salons, etc.). In this case, sales can occur even without a subscription: the user will find you in a community search, find out where you are located, and call to sign up for the service.
How not to:
No information other than the name
No information other than the name
How it should be:
There is a description of the benefits and contact numbers
There is a description of the benefits and contact numbers
7. The cover is not optimized for mobile platforms
On mobile platforms, the cover image is always narrower than on a PC. VKontakte's daily mobile audience exceeds 44.5 million users, so businesses must adapt their design to smartphones.
When viewed from a PC, the image size is 1590 x 400 pixels.
On smartphones the size is cropped to 1196 x 315 pixels.
Logo, text, images of people and animals should be placed closer to the center of the cover so that the display is aesthetically pleasing and useful on both PC and mobile platforms.