Recognize employees internally
Posted: Thu Jan 23, 2025 3:38 am
Ask frontline managers and other leaders which employees they’d recommend be featured. They can help you identify team members who would represent your brand exceptionally well and be most comfortable in the spotlight.
With their input, you can pull off something like Flock Freight’s series “Humans of Trucking,” where they feature and interview professional truck drivers who have a strong relationship to their brand.
A screenshot of a Flock Freight LinkedIn post that features Hector, czechia b2b leads owner and operator of a box truck named the "Big Munchkin." The post includes a black and white image of Hector in front of his truck.
Ensure employees get the recognition they deserve for taking part in your social content. Share frontline employee social content and performance metrics internally. Send via email, Slack or your employee advocacy platform. If frontline employees don’t have a company computer, you could also feature it on screens around your facilities.
Finally, thank frontline employees for their time, and explain how their contribution impacts your company’s business objectives.
Bring frontline employees to the forefront of your strategy
Frontline employees offer a rare authenticity that can help your brand stand out and propel your social media performance to new heights. Audiences are eager to see them in your content and, like the posts in this article demonstrate, that can translate to major engagement wins.
Looking for more insight into consumers’ evolving expectations of brand content? Read The 2023 Sprout Social Index™ to stay up to date on what consumers want from your brand.
With their input, you can pull off something like Flock Freight’s series “Humans of Trucking,” where they feature and interview professional truck drivers who have a strong relationship to their brand.
A screenshot of a Flock Freight LinkedIn post that features Hector, czechia b2b leads owner and operator of a box truck named the "Big Munchkin." The post includes a black and white image of Hector in front of his truck.
Ensure employees get the recognition they deserve for taking part in your social content. Share frontline employee social content and performance metrics internally. Send via email, Slack or your employee advocacy platform. If frontline employees don’t have a company computer, you could also feature it on screens around your facilities.
Finally, thank frontline employees for their time, and explain how their contribution impacts your company’s business objectives.
Bring frontline employees to the forefront of your strategy
Frontline employees offer a rare authenticity that can help your brand stand out and propel your social media performance to new heights. Audiences are eager to see them in your content and, like the posts in this article demonstrate, that can translate to major engagement wins.
Looking for more insight into consumers’ evolving expectations of brand content? Read The 2023 Sprout Social Index™ to stay up to date on what consumers want from your brand.