reak through the difficulties of intelligent marketing and grasp performance growth
Posted: Thu Jan 23, 2025 3:39 am
On the afternoon of the 21st, Mr. Xiong Changqing, founder and CEO of Jiuzhilan Marketing Cloud, shared his views on digital marketing under the current situation at the Amazon Cloud Technology China Summit with the theme of "Building a New Pattern, Reshaping the Cloud Era" at the Shanghai World Expo Center. From theory to practice, he deeply analyzed the difficulties faced by enterprises in intelligent marketing and helped enterprises grasp the growth points of performance.
The biggest disruption/challenge/opportunity that digitalization brings to enterprises
Digitalization of consumer purchasing decisions
100% of netizens use online media when making purchasing decisions, and 67% of B2B purchasing journeys are completed digitally.
Modern humans are inseparable from the Internet. All behaviors and activities are digital. The normalization of the epidemic has spawned a large number of digital-based industries. In the social environment, the development of digital marketing has quietly become an important factor involving the survival of enterprises.
But when it comes to digital marketing, many people dominican republic phone number data have a misunderstanding: digitalization is just a channel for advertising and an incremental customer acquisition channel.
Today, the real physical world and the virtual digital world exist at the same time, and humans have started to live in two intertwined worlds at the same time, switching between them at will. Digitalization can no longer be superficially considered as just a channel.
Behind digital marketing is: whether you are to B or to C, consumers live in the digital age and are "digital products". An increasing proportion of their decision-making and purchasing paths are entirely online, and we need to interact with them on the channels where they appear.
We should realize that enterprises also need to have their own space in the digital world, establish a good corporate image, and interact and communicate with consumers in the digital world. In such an environment, enterprises also need to raise their own twins at the same time - the current enterprise and its twin "digital enterprise".
The biggest disruption/challenge/opportunity that digitalization brings to enterprises
Digitalization of consumer purchasing decisions
100% of netizens use online media when making purchasing decisions, and 67% of B2B purchasing journeys are completed digitally.
Modern humans are inseparable from the Internet. All behaviors and activities are digital. The normalization of the epidemic has spawned a large number of digital-based industries. In the social environment, the development of digital marketing has quietly become an important factor involving the survival of enterprises.
But when it comes to digital marketing, many people dominican republic phone number data have a misunderstanding: digitalization is just a channel for advertising and an incremental customer acquisition channel.
Today, the real physical world and the virtual digital world exist at the same time, and humans have started to live in two intertwined worlds at the same time, switching between them at will. Digitalization can no longer be superficially considered as just a channel.
Behind digital marketing is: whether you are to B or to C, consumers live in the digital age and are "digital products". An increasing proportion of their decision-making and purchasing paths are entirely online, and we need to interact with them on the channels where they appear.
We should realize that enterprises also need to have their own space in the digital world, establish a good corporate image, and interact and communicate with consumers in the digital world. In such an environment, enterprises also need to raise their own twins at the same time - the current enterprise and its twin "digital enterprise".