What are the different types of Market Research?

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When you’re ready to start your research, start by considering what insights you’re looking for. Do you want to understand your competitors? Do you want to better market your products? Are you trying to address a customer pain point?

To get the answers you are looking for, there are two main types of market research:

Primary market research
Primary market research is completed “in house” through your own efforts. Conducting primary research allows you to tailor your research to your specific products and services . It gives you the highest level of control over the germany email list quality of the research.

Primary research methods include:

Focus groups.
Interviews.
Observational research (in-person observation, video, case studies).
Buyer Personas Research .
Market segmentation research .
From these research methods, two different types of data can be collected:

Qualitative: Data that is not counted or measured, including people's likes, dislikes, and emotional responses. Interviews and focus groups typically produce qualitative data. You probably won't use an algorithm or equation to draw conclusions from this type of data.
Quantitative: Data generated by numbers. This includes, for example, page views, survey results, and social media followers. You can produce graphs and charts with this type of data.