Guerilla Marketing Examples
Posted: Thu Jan 23, 2025 4:18 am
Many companies decide to take actions related to guerrilla marketing. Some bring companies huge profits, while others turn out to be completely unsuccessful. Many of DHL's advertisements are created based on guerrilla marketing. One of them is the advertisement on their delivery trucks. They have a red sports car painted on them, which is supposed to symbolize the speed of their parcel delivery.
Another interesting advertising campaign using guerrilla marketing is the one created by AXE. It consisted of sticking an additional sticker next to the evacuation sign. The creators aimed to show that using their cosmetics will make you unable to drive away from women.
What to avoid in guerrilla marketing activities?
When creating an advertising campaign using guerrilla marketing, remember to do it in such list of exit cell phone numbers a way that it does not offend anyone. It should move people to talk about it, but in a positive way. The ad cannot be too controversial and shocking. You should also not use models from competitors, because such actions can be received negatively.
One of the commercials that certainly shocked many people was the one created to promote Mercedes cars. The film showed a car driving down the road in Adolf Hitler's city, which encounters a group of children on its way. In this case, all of the car's sensors worked and the driver managed to brake.
However, this is not the end of this controversial film, in the next part the car continues to speed down the road and meets a boy with a balloon, in front of whom it no longer brakes. The child's mother shouts the name "Adolf", and then a short flash is shown, which shows Adolf Hitler himself, as an adult. The punch line of this ad is the slogan: "Mercedes: detects threats before they appear". After this advertising campaign, Mercedes completely distanced itself from it, but the bad taste remained.
Before creating an ad that is related to guerrilla marketing, always think carefully about what you want to convey through it and whether its content is really appropriate. Sometimes, by creating such ads, you can harm your company more than help it. If you need a creative team to create such a campaign for you, write to us. We will gladly take on this task, which will make everyone talk about your company.
Another interesting advertising campaign using guerrilla marketing is the one created by AXE. It consisted of sticking an additional sticker next to the evacuation sign. The creators aimed to show that using their cosmetics will make you unable to drive away from women.
What to avoid in guerrilla marketing activities?
When creating an advertising campaign using guerrilla marketing, remember to do it in such list of exit cell phone numbers a way that it does not offend anyone. It should move people to talk about it, but in a positive way. The ad cannot be too controversial and shocking. You should also not use models from competitors, because such actions can be received negatively.
One of the commercials that certainly shocked many people was the one created to promote Mercedes cars. The film showed a car driving down the road in Adolf Hitler's city, which encounters a group of children on its way. In this case, all of the car's sensors worked and the driver managed to brake.
However, this is not the end of this controversial film, in the next part the car continues to speed down the road and meets a boy with a balloon, in front of whom it no longer brakes. The child's mother shouts the name "Adolf", and then a short flash is shown, which shows Adolf Hitler himself, as an adult. The punch line of this ad is the slogan: "Mercedes: detects threats before they appear". After this advertising campaign, Mercedes completely distanced itself from it, but the bad taste remained.
Before creating an ad that is related to guerrilla marketing, always think carefully about what you want to convey through it and whether its content is really appropriate. Sometimes, by creating such ads, you can harm your company more than help it. If you need a creative team to create such a campaign for you, write to us. We will gladly take on this task, which will make everyone talk about your company.