Hyper-Personalization in Customer Service
Posted: Thu Jan 23, 2025 4:44 am
Augmented reality in shopping and retail is listed as one of the technologies that will most significantly transform marketing in 2022. Nielsen research shows that 51% of customers say they want to use AR tools to evaluate products they want to buy.
Furthermore, a Retail Customer Experience study found that AR engagement has increased by 20% since 2020, and conversion rates for users who engage with AR increased by 90% compared to those who do not.
Augmented reality involves the use of sensory stimulation alongside digital imagery, layering digitally generated elements within the real world, resulting in a pseudo-virtual experience. When it comes to marketing, AR offers users the flexibility to view products from the comfort of their own home.
AR-based applications also allow retailers to provide bangladesh whatsapp number database consumers with rich product information and accelerate users’ digital interaction with products.
Kaynak: ikea.com
Source: ikea.com
Take IKEA, for example, which has been supporting AR-powered online shopping since 2014 to help customers imagine how a particular piece of furniture would look in their home. Their app offers users a new experience by allowing them to try out new furniture in their home.
After selecting a piece of furniture they like from IKEA’s digital catalogue, users can place it on the floor, where it acts as a pivot for a layered 3D image of the furniture piece. Users can also rotate the furniture by rotating the catalogue and seeing how it would look in their room.
3. Create Video Content for Greater Reach
For those who regularly play with images, videos or ads, the option to “search Google for images” should be a popular feature.
Furthermore, a Retail Customer Experience study found that AR engagement has increased by 20% since 2020, and conversion rates for users who engage with AR increased by 90% compared to those who do not.
Augmented reality involves the use of sensory stimulation alongside digital imagery, layering digitally generated elements within the real world, resulting in a pseudo-virtual experience. When it comes to marketing, AR offers users the flexibility to view products from the comfort of their own home.
AR-based applications also allow retailers to provide bangladesh whatsapp number database consumers with rich product information and accelerate users’ digital interaction with products.
Kaynak: ikea.com
Source: ikea.com
Take IKEA, for example, which has been supporting AR-powered online shopping since 2014 to help customers imagine how a particular piece of furniture would look in their home. Their app offers users a new experience by allowing them to try out new furniture in their home.
After selecting a piece of furniture they like from IKEA’s digital catalogue, users can place it on the floor, where it acts as a pivot for a layered 3D image of the furniture piece. Users can also rotate the furniture by rotating the catalogue and seeing how it would look in their room.
3. Create Video Content for Greater Reach
For those who regularly play with images, videos or ads, the option to “search Google for images” should be a popular feature.