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More details below.
Why can the German market be crucial for the development of Polish SMEs?
Market entry into Germany is important for Polish SMEs due to the size of the German economy. Its size is constantly growing, as evidenced by the fact that it is the largest in the European Union and the fourth largest country in the world by GDP . Polish companies can see growth opportunities through trade with the German economy, primarily through online commerce. In addition, the sophisticated insurance market offers strong protection against various business risks, which is crucial for stability and growth in such a competitive market.
Germany leads the EU in research and development spending, which translates into innovation and competitiveness of goods from Germany . Expansion in this market can be beneficial for Polish SMEs, especially if their products are innovative or technologically advanced.
Trade between Poland and Germany offers Polish SMEs access to a large and well-off consumer market and the opportunity to work with business partners from abroad. Food products on the German market, trade in Germany and comercio electrónico are the areas where Polish SMEs most often find their markets.
In addition, Germany has a favourable trade balance and is an important export direction for Poland , which can make it easier for SMEs to gain market share and build relationships with German business partners. It is worth noting that Germany ranks highly in the Doing Business report. This indicates that there is a favourable business environment for German companies.
German market analysis: key trends and opportunities
Expanding into the German online market offers great opportunities for business development, but there are a few key aspects to consider. One of them is the translation of the offer that allows you to reach German customers. According to data from the German Retail Institute (EHI), there are no less than half a million online shops in a country with 83 million inhabitants. In order to conquer the market, it is necessary to meet the high expectations of German customers, which is important for establishing long-term customer relationships.