The power of a member-driven community
Posted: Thu Jan 23, 2025 4:56 am
What makes The Arb such a dynamic community? Read on to learn how members have found value in the platform and lessons we’ve learned so far for building a successful brand community.
Social media marketers continually seek finland b2b leads opportunities to learn and connect with seasoned peers and exchange thoughts and ideas. They value the power of a member-driven community—a significant factor contributing to the success of The Arb.
Ironically, there have been very few singular, inclusive spaces for social professionals to come together, connect and share experiences. The Arb has successfully filled that void and is steadily evolving into a central hub for the social community.
A screenshot of the discussion board at The Arb where members talk shop, ask industry-related questions and share insights.
Arb members enjoy the many perks the community provides, from upskilling and troubleshooting real social media challenges to having fun with community giveaways. Here’s a look at some of them.
Stay current with industry trends
Social media is one of the most dynamic spaces in marketing, where new platforms emerge weekly and algorithms seem to change even faster than that. Having a reliable brand community you can lean on to stay ahead of emerging industry trends is invaluable.
Jeff MacDonald, Social Strategy Director at Mekanism says, “I love that the Arb has programming specific to topics and trends in our industry. It’s great to hear from others doing this job and ask them questions in real time. I also love the ability to log in and read the questions others are asking, it makes it easy to keep up with the latest platform changes.”
Social media marketers continually seek finland b2b leads opportunities to learn and connect with seasoned peers and exchange thoughts and ideas. They value the power of a member-driven community—a significant factor contributing to the success of The Arb.
Ironically, there have been very few singular, inclusive spaces for social professionals to come together, connect and share experiences. The Arb has successfully filled that void and is steadily evolving into a central hub for the social community.
A screenshot of the discussion board at The Arb where members talk shop, ask industry-related questions and share insights.
Arb members enjoy the many perks the community provides, from upskilling and troubleshooting real social media challenges to having fun with community giveaways. Here’s a look at some of them.
Stay current with industry trends
Social media is one of the most dynamic spaces in marketing, where new platforms emerge weekly and algorithms seem to change even faster than that. Having a reliable brand community you can lean on to stay ahead of emerging industry trends is invaluable.
Jeff MacDonald, Social Strategy Director at Mekanism says, “I love that the Arb has programming specific to topics and trends in our industry. It’s great to hear from others doing this job and ask them questions in real time. I also love the ability to log in and read the questions others are asking, it makes it easy to keep up with the latest platform changes.”