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Which are the main reason for applying it in the company

Posted: Thu Jan 23, 2025 4:59 am
by nusaibatara
videocamVideo version of this post play_circle_outline Watch video What is endomarketing? Endomarketing , or internal marketing, is a strategy focused on developing and improving the relationship between companies and their most valuable asset: their employees . Its main objective is to foster effective communication and promote a culture of commitment and motivation , aligning staff with corporate values ​​and objectives. This translates into satisfied employees who act as brand ambassadors, which improves the work environment and contributes to talent retention. Through marketing techniques adapted to the internal environment, the aim is to increase productivity and reinforce the company's image, both internally and externally.



Endomarketing actions range from croatia consumer mobile number list well-being and recognition initiatives to training and professional development programs, all aimed at strengthening the employer brand and making the company an attractive place to work. Benefits of endomarketing There are many advantages associated with endomarketing , . I would like to highlight six, as important as these: 1. Increased productivity If employees are aligned with the company's values ​​and goals, they will be much more motivated to work and will increase the business's profitability. According to research by Felicidadeneltrabajo.



com , when employees are happy at work, they have up to 33% more energy and adapt better to changes. In companies like this, there is a noticeable 66% less sick leave and, in addition, employee productivity in the company increases by up to 43%. You can see more statistics in the infographic below that support the importance of investing in endomarketing to increase the happiness and motivation of your employees : What is endomarketing happiness at work 2. Employee loyalty and reduced turnover Rotation in a company causes imbalances and the need to adapt, which can slow down its growth.