Content Marketing is a trend that is here to stay in the face of new market behaviour models . Currently, many companies are using it and are seeing their business figures increase. But, why is this?
We all know that traditional marketing is based on the business mailing lists poland concept of Outbound Marketing , which consists of persuasion and carrying out advertising campaigns. However, with the Internet and digital media, this strategy has been forced to take a 360º turn. Nowadays, users are looking for greater privacy, autonomy and less interruption, which is why they turn to the Internet to find answers to their needs, fleeing from aggressive sales.
Ultimately, Content Marketing is about delivering valuable information that inspires credibility and establishes the company in a position of authority . Companies must motivate their potential customers to sign up for newsletters to receive quality information, and then they will have to work on this relationship to convert them into loyal customers of their brand.
Once the basis is clarified, we can take a step further and ask ourselves the question:
When does it start to give results?
Unfortunately, there is no definitive answer to this question and the most correct way to answer it would be “it depends” . So you might ask yourself… what does it depend on? -as the song by Jarabe de Palo said-.
It depends on the type of company and the content published. It is true that the estimated period for receiving results is between six and nine months , but there will still be companies that see the results before this period and others after.