AB Data

For example, by following technical requirements, automatically deleting hard bounces, or handling unsubscribes). But it is your responsibility to keep your list clean, i.e. remove incorrect email addresses or inactive subscribers. Such addresses can harm your email marketing statistics (e.g., high bounce rates, low open and click-through rates) and may even lead to the termination of your account. At GetResponse, we use Hydra, our internal anti-abuse system, to validate incoming email lists and assist in assessing risks associated with customer accounts.

It's there to help the good guys physician data and destroy the bad guys, so you'd better decide which side you're on. To learn more about Hydra, read this article. If you want to learn more about deliverability, I recommend this article on achieving optimal deliverability . If you need a longer read, check out our Email Deliverability from A to Z ebook or this article on why email goes to spam .

You'll learn more about reputation and how to make a good impression on your subscribers and ISPs. Ways to Build a Contact List We've compiled a list of tried-and-tested strategies to help make your future marketing campaigns a success. Download Guide Quantity vs. Quality As marketers, I know that sometimes we can be tempted to believe that more is better. If you find yourself thinking this way, remember that it is only true if you maintain quality.