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Types of ecommerce analytics
As you can well imagine, it is difficult to talk about thailand phone number list a monolithic block when dealing with the topic of data analysis that revolves around a complex reality such as ecommerce. So we can outline some types of ecommerce analytics starting from the type of data acquisition.
Internal analysis
We track what we can intercept on the website and find the necessary information thanks to tools such as Google Analytics , Search Console , advertising tracking pixels, user behavior analysis tools such as Hotjar and Crazyegg. These are inexhaustible sources of data.
Another source to enhance and include in the work of ecommerce analytics : the activity carried out by direct competitors. In these cases we turn to other tools that are always indispensable such as Semrush and Seozoom . This is because we also define behaviors in relation to what happens around us.
Context analysis
Ecommerce analytics can find a great ally in everything that looks outside the strictly operational context. So you can activate research and survey paths with questionnaires and interviews to know your audience, analyze the market and deepen the target audience.