AB Data

Media plan from Roistat is a tool for planning advertising campaigns and budgets, which allows you to track the implementation of plans in real time. This helps to avoid overspending and failure to achieve goals.


Examples of use:

Media planning for managers: The company set targets for each manager for requests and expenses. By tracking performance in real time, they redistributed efforts, increasing productivity and achieving 138% of the sales plan.

Advertising Media Planning: A company with multiple campaigns used Media Plan to set key metrics. After discovering that one channel was underperforming, they redirected the budget, which france whatsapp number database increased bids by 15% and reduced costs by 12%.

For more information about the tool, see the User Guide .

How it helps business:

• Planning and monitoring of employee and channel performance.

• Identification of problem areas and prompt adjustments to improve performance.

Results
Automation in marketing is not just a reduction in labor costs, but an opportunity for businesses to improve their management and efficiency. Analytics and automation tools provide:

up-to-date data in real time;
assessment of the effectiveness of each channel;