If the manager manages to
Posted: Thu Jan 23, 2025 7:40 am
Telephone survey
What it is suitable for: you will be able to get a detailed and reasoned answer, discover problems in the business, show the guest its importance, and therefore increase customer loyalty.
Time of the event:
Money for the event:
Difficulty:
Such a survey can be entrusted, for example, to a quality manager if he knows how to handle complaints.
Another important condition is that this person should not be lebanon telegram mobile phone number list involved in serving in the hall. The client will be pleased that one of the managers calls him and asks his opinion.
get the client talking, he will willingly tell what he likes in the cafe, what he doesn’t and why it is so. During the call, you can ask additional questions - you will be able to find out even more useful information. Here is what you can ask the guest:
"How do you like the service?"
"Any comments on the service?"
"What would you like to improve?"
"How do you like the dishes you tried? What can you say about the taste, temperature and presentation?"
"What is the probability from 1 to 10 that you will come back to us?"
Margarita Shevchenko
Marketer at YURA restaurant
Sometimes it happens that at first the guest says that he liked everything, and on the last question he gives a rating of 5 out of 10. So we understand that, obviously, this client will not come back to us. There can be different reasons for this - for example, I once heard that a person could not come with friends because the restaurant is not their style.
And then, if we want to find out where people go and why they prefer other cafes, we can conduct an in-depth interview.
In-depth interview
What it’s good for: to learn about customer needs, find out what the café lacks and what advantages competitors have.
Time of the event:
Money for the event:
Difficulty:
An in-depth interview is a confidential conversation with a client lasting about 30 minutes.
An entrepreneur can organize a survey based on the in-depth interview method and still get reliable results. And it is not necessary to conduct it at the same level as marketers. Here is what needs to be done step by step:
Identify the problem. For example, the business has low traffic during lunch hours, or perhaps customers only come once and never return.
Formulate a hypothesis. Ideally, you should come up with several hypotheses. Why are there so few visitors? Maybe it’s because it’s inconvenient for them to get to the café or the prices for business lunch are too high compared to competitors. Write down all the hypotheses that come to mind.
Prepare questions. Here's what you need to consider:
Try to use more open questions.
What it is suitable for: you will be able to get a detailed and reasoned answer, discover problems in the business, show the guest its importance, and therefore increase customer loyalty.
Time of the event:
Money for the event:
Difficulty:
Such a survey can be entrusted, for example, to a quality manager if he knows how to handle complaints.
Another important condition is that this person should not be lebanon telegram mobile phone number list involved in serving in the hall. The client will be pleased that one of the managers calls him and asks his opinion.
get the client talking, he will willingly tell what he likes in the cafe, what he doesn’t and why it is so. During the call, you can ask additional questions - you will be able to find out even more useful information. Here is what you can ask the guest:
"How do you like the service?"
"Any comments on the service?"
"What would you like to improve?"
"How do you like the dishes you tried? What can you say about the taste, temperature and presentation?"
"What is the probability from 1 to 10 that you will come back to us?"
Margarita Shevchenko
Marketer at YURA restaurant
Sometimes it happens that at first the guest says that he liked everything, and on the last question he gives a rating of 5 out of 10. So we understand that, obviously, this client will not come back to us. There can be different reasons for this - for example, I once heard that a person could not come with friends because the restaurant is not their style.
And then, if we want to find out where people go and why they prefer other cafes, we can conduct an in-depth interview.
In-depth interview
What it’s good for: to learn about customer needs, find out what the café lacks and what advantages competitors have.
Time of the event:
Money for the event:
Difficulty:
An in-depth interview is a confidential conversation with a client lasting about 30 minutes.
An entrepreneur can organize a survey based on the in-depth interview method and still get reliable results. And it is not necessary to conduct it at the same level as marketers. Here is what needs to be done step by step:
Identify the problem. For example, the business has low traffic during lunch hours, or perhaps customers only come once and never return.
Formulate a hypothesis. Ideally, you should come up with several hypotheses. Why are there so few visitors? Maybe it’s because it’s inconvenient for them to get to the café or the prices for business lunch are too high compared to competitors. Write down all the hypotheses that come to mind.
Prepare questions. Here's what you need to consider:
Try to use more open questions.