How ratings are formed in Maps and Search
Posted: Thu Jan 23, 2025 8:34 am
A rating is a number from 1 to 5. It is made up of the ratings and reviews your customers leave after their purchase.
The rating is not the arithmetic average of all ratings.
To ensure that the rating is fair, Yandex divides companies into categories and compares only similar organizations: restaurants with restaurants, auto repair shops with auto repair shops.
When a new company is added to Yandex Business, it does not yet have a rating. To get one, it needs to receive at least five ratings. The first rating may vary — it depends on the ratings given. But even if a company receives five "5" ratings, the maximum value will be 4.3. This is done to keep the competition fair.
Companies with high ratings are trusted, so newcomers need mexico telegram mobile phone number list to get more good ratings. When a business is doing well, the rating grows quickly and the new company can compete with those who have many ratings.
Each rating has its own weight, which depends on the user and their activity. We look at two factors:
Reliability. Algorithms take into account whether the user has rated before and how many times. If so, their rating has more weight. If not, the rating will be taken into account with less weight.
Influence. Algorithms also check how a person has rated companies before. If they have always given five stars and then give a four to a new establishment, the algorithms understand that it is quite difficult to upset this visitor. Therefore, their four will influence the company's rating more than if they gave a five again.
Sometimes we ask users to compare two similar companies they have been to. The results of such comparisons are also taken into account when calculating the rating.
Rating is a variable value. If you give a bad rating, the rating goes down, and if you give a good rating, it goes up. Algorithms recalculate the rating every day. The update does not happen instantly, so sometimes the rating in Maps and Search may differ, but only for a while.
The rating is not the arithmetic average of all ratings.
To ensure that the rating is fair, Yandex divides companies into categories and compares only similar organizations: restaurants with restaurants, auto repair shops with auto repair shops.
When a new company is added to Yandex Business, it does not yet have a rating. To get one, it needs to receive at least five ratings. The first rating may vary — it depends on the ratings given. But even if a company receives five "5" ratings, the maximum value will be 4.3. This is done to keep the competition fair.
Companies with high ratings are trusted, so newcomers need mexico telegram mobile phone number list to get more good ratings. When a business is doing well, the rating grows quickly and the new company can compete with those who have many ratings.
Each rating has its own weight, which depends on the user and their activity. We look at two factors:
Reliability. Algorithms take into account whether the user has rated before and how many times. If so, their rating has more weight. If not, the rating will be taken into account with less weight.
Influence. Algorithms also check how a person has rated companies before. If they have always given five stars and then give a four to a new establishment, the algorithms understand that it is quite difficult to upset this visitor. Therefore, their four will influence the company's rating more than if they gave a five again.
Sometimes we ask users to compare two similar companies they have been to. The results of such comparisons are also taken into account when calculating the rating.
Rating is a variable value. If you give a bad rating, the rating goes down, and if you give a good rating, it goes up. Algorithms recalculate the rating every day. The update does not happen instantly, so sometimes the rating in Maps and Search may differ, but only for a while.