Here are the types of surveys and when you should use them.
Posted: Thu Jan 23, 2025 8:35 am
2. Decide on the type of survey and come up with questions
Conditionally, surveys can be divided into written and oral. Ideally, it is better to conduct both: they complement each other. For example, if a guest does not want to talk to a waiter now, he will be able to answer these questions later when he receives a link to the questionnaire.
Small talk
What it’s good for: quickly collecting feedback, improving a netherlands telegram mobile phone number list guest’s mood if, for example, they didn’t like a particular dish, and establishing good relationships with customers.
In this survey, the main role is played by waiters - people who interact with guests the most. During the service, they can ask several questions, such as:
"Is this your first time here?"
"How did you hear about us?"
"How do you like this dish?"
During a dialogue, two situations are possible:
For example, a guest said that he really liked the crab salad. Then the waiter can pass this information to the manager so that he can record it in the client's profile. And next time offer him the same salad. The person will feel cared for and, most likely, will visit the cafe more often.
If the client is dissatisfied, did not finish a dish, then the waiter can resolve the situation on the spot. For example, offer not to include its cost in the bill or treat him to a free dessert. This will help to leave a good impression of the visit and not lose the client.
Online survey
What it’s good for: Find out how customers rate a café, understand how satisfied they are with the service, get detailed feedback, and find the strengths of your business.
Time of the event:
/
Conditionally, surveys can be divided into written and oral. Ideally, it is better to conduct both: they complement each other. For example, if a guest does not want to talk to a waiter now, he will be able to answer these questions later when he receives a link to the questionnaire.
Small talk
What it’s good for: quickly collecting feedback, improving a netherlands telegram mobile phone number list guest’s mood if, for example, they didn’t like a particular dish, and establishing good relationships with customers.
In this survey, the main role is played by waiters - people who interact with guests the most. During the service, they can ask several questions, such as:
"Is this your first time here?"
"How did you hear about us?"
"How do you like this dish?"
During a dialogue, two situations are possible:
For example, a guest said that he really liked the crab salad. Then the waiter can pass this information to the manager so that he can record it in the client's profile. And next time offer him the same salad. The person will feel cared for and, most likely, will visit the cafe more often.
If the client is dissatisfied, did not finish a dish, then the waiter can resolve the situation on the spot. For example, offer not to include its cost in the bill or treat him to a free dessert. This will help to leave a good impression of the visit and not lose the client.
Online survey
What it’s good for: Find out how customers rate a café, understand how satisfied they are with the service, get detailed feedback, and find the strengths of your business.
Time of the event:
/