What is an influencer marketing campaign?
Posted: Thu Jan 23, 2025 9:06 am
As your loyal customer base expands, you’ll naturally build a broad network of brand advocates who can help spread the word about your brand, bringing in a fresh wave of customers. And if you’re aiming for even greater success, consider diving into brand advocacy. Your business’s biggest fans might just be your key to unlocking new revenue opportunities.
Social marketers rate influencer marketing as having a cyprus b2b leads significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.
But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate before hiring an influencer.
In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy.
Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness. Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing.
Bonus resource: An influencer marketing campaign brief can make or break a partnership. Use our influencer marketing campaign brief template to set a solid foundation for your next campaign.
Social marketers rate influencer marketing as having a cyprus b2b leads significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.
But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate before hiring an influencer.
In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy.
Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness. Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing.
Bonus resource: An influencer marketing campaign brief can make or break a partnership. Use our influencer marketing campaign brief template to set a solid foundation for your next campaign.