A concise and accurate text
Posted: Sat Jan 25, 2025 3:30 am
Sometimes we make the mistake of focusing much more on the design than on what we want to communicate , and we must not forget that a CTA is useless if the offer we want to convey is not clear or if the design predominates over the copy.
So, remember that copywriting is an important element to succeed and achieve good conversions. Here are some recommendations :
Include keywords that are argentina email list consistent with the content offering and the landing page the user is directed to.
Highlight important words like FREE.
Include numbers in your copy. For example: “3 months for just €1.”
Use action-oriented verbs.
Try not to impose with the text, rather try to motivate.
Increase the sense of urgency (almost always works).
Don't make texts with more than 140 characters.
Normal is overrated
Using suggestive messages is essential for your campaigns to be successful, so forget about conventional words.
For example, instead of using the word subscribe to capture subscribers you can use words like “ join and enjoy great content ”
Colors also influence
The design and colors of your calls to action can have a big impact on your results. Many brands use the color of their logo for their call to action buttons, but that doesn't mean it will work.
Remember that when creating your CTA, it is important that the action button stands out on the website and that the color has a high contrast with the background. This will ensure that the user immediately focuses all their attention on the call to action . You can also perform A/B tests to test the effectiveness of the different calls to action.
So, remember that copywriting is an important element to succeed and achieve good conversions. Here are some recommendations :
Include keywords that are argentina email list consistent with the content offering and the landing page the user is directed to.
Highlight important words like FREE.
Include numbers in your copy. For example: “3 months for just €1.”
Use action-oriented verbs.
Try not to impose with the text, rather try to motivate.
Increase the sense of urgency (almost always works).
Don't make texts with more than 140 characters.
Normal is overrated
Using suggestive messages is essential for your campaigns to be successful, so forget about conventional words.
For example, instead of using the word subscribe to capture subscribers you can use words like “ join and enjoy great content ”
Colors also influence
The design and colors of your calls to action can have a big impact on your results. Many brands use the color of their logo for their call to action buttons, but that doesn't mean it will work.
Remember that when creating your CTA, it is important that the action button stands out on the website and that the color has a high contrast with the background. This will ensure that the user immediately focuses all their attention on the call to action . You can also perform A/B tests to test the effectiveness of the different calls to action.