It is no longer news that we cannot simply implement new digital tools with a technical push . Then a new tool is suddenly there, without the end users being actively consulted, guided and involved. In short, professionals see the need to think from 'how we solve things for end users'. They increasingly realize that the user is central, we have to communicate about the 'why' and that the design and functionalities are meaningful and relevant for the end user.
In short, professionals see the need to think from a 'how we solve things for end users' perspective.
A blog by the precision marketing group states that organizations that focus on the end-user experience, generate 60% more revenue. Yet they describe that relatively few organizations free up budget to spend on 'adoption' and user experience of the new tool. 37% of all organizations see the urgency and free up budget to introduce a new digital tool from the end users.
We clearly see the 'pain' when the new tool is not used. A lot of time and budget has been invested in a working tool, but the tool has not (enough) contributed to being more productive or to working together smarter.
All in all, the main question remains: 'How can we ensure that end users want the new system, but can also use it and continue to use it? In this article I will take you through a methodology - the Maturity Model - that helps answer these questions.
There are many aspects that play a italy whatsapp number role in 'embracing' a new digital tool. The technology must be in order, the system must also be user-friendly, the right content must be present and the content must be relevant and up-to-date. But the functionalities of the tool must also match the wishes of the end users.
These end users are facing certain frustrations and we want the new system to solve these frustrations for them. That is not all, because the communication has to fit the organizational culture and the end user also has to get the right guidance and support that suits them. That is quite a list!
Previously, we thought that training or support would be sufficient, but that is now outdated. If employees do not know why they need to switch to a new tool or do not know what to do with it, there are only a few people who will figure this out for themselves. The rest of the employees prefer to continue working in the old way. Adoption is therefore a continuous process in which you continue to respond to the organizational culture and the employees. Both before and after the new software goes live.
Adoption is therefore a continuous process in which you continue to respond to the organizational culture and the employees.