Hummingbird algorithm, what changes?
Posted: Sun Dec 22, 2024 5:34 am
Table of Contents
What is Semantic SEO, a definition
Hummingbird algorithm, what changes?
How to optimize for semantic SEO?
Keyword Research
Structured Data Definition
Content Creation
Some examples to understand semantic SEO
The True Meaning of Semantic SEO
What is Semantic SEO, a definition
With this term – often known as semantic SEO – we mean philippines phone number list the work of creating content based on search intent and not on the single keyword. The evolution of this concept goes hand in hand with that of search engines: in the past, Google was tied to the use of keywords in the text .
Today, the process that leads to positioning on Google allows us to go beyond the form to look at the substance, the ability of the content – not just the text – to satisfy the search intent .
Learn more: How Google Search Works
When talking about semantic SEO and Google, we must necessarily mention the Hummingbird algorithm update , a decisive step that allowed the search engine to change its tune.
Hummingbird's 2013 presentation with Matt Cutts.
In fact, those who have been working in the web marketing sector for a few years remember how the texts of websites and blogs were: a constant pursuit of the famous keyword density . That is, the quantity of keywords within the text. The assumption: the more times it is cited, the greater the positioning opportunity.
Clearly the quality of the text was terrible. With semantic search, and with the 2013 Hummingbird update, Google has massively revolutionized the world of SEO copywriting by trying to give value not to texts that focus on a keyword but on a search intent. That is, on what people really want when they type (or dictate) certain words.
What is Semantic SEO, a definition
Hummingbird algorithm, what changes?
How to optimize for semantic SEO?
Keyword Research
Structured Data Definition
Content Creation
Some examples to understand semantic SEO
The True Meaning of Semantic SEO
What is Semantic SEO, a definition
With this term – often known as semantic SEO – we mean philippines phone number list the work of creating content based on search intent and not on the single keyword. The evolution of this concept goes hand in hand with that of search engines: in the past, Google was tied to the use of keywords in the text .
Today, the process that leads to positioning on Google allows us to go beyond the form to look at the substance, the ability of the content – not just the text – to satisfy the search intent .
Learn more: How Google Search Works
When talking about semantic SEO and Google, we must necessarily mention the Hummingbird algorithm update , a decisive step that allowed the search engine to change its tune.
Hummingbird's 2013 presentation with Matt Cutts.
In fact, those who have been working in the web marketing sector for a few years remember how the texts of websites and blogs were: a constant pursuit of the famous keyword density . That is, the quantity of keywords within the text. The assumption: the more times it is cited, the greater the positioning opportunity.
Clearly the quality of the text was terrible. With semantic search, and with the 2013 Hummingbird update, Google has massively revolutionized the world of SEO copywriting by trying to give value not to texts that focus on a keyword but on a search intent. That is, on what people really want when they type (or dictate) certain words.